Netflix’s Corporate-Level Strategy

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1.Discuss Netflix’s Corporate-Level Strategy.

a.Identify different business segments within Netflix.

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b.Determine the following comes from each segment in 2018, 2017 and 2016. )

i.Revenue

ii.Change in Revenue from previous year

iii.Contribution Margin (percent)

c.Identify what percentage of the total revenue comes from each segment for 2018, 2017 and 2016. (You will need to calculate this.)

d.Based on this information identify and defend Netflix’s Corporate-level strategy: (Single business, Dominant, Related Constrained, Related Linked,

Unrelated)

Sample Solution

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