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Project Two – Meeting the Challenge

Purpose
The purpose of this assignment is for you to work as a team to research and identify a specific challenge that affected two business organizations within an industry. Through research, you will explore the nature of the challenge and why one business was able to meet the challenge successfully while the other business did not. After comparing and contrasting the two businesses, you will make specific recommendations as to how the leaders of the struggling business could have or should have changed or improved his or her approach to meeting the challenge.
In completing this project, you will develop research, collaborative and critical thinking skills.
Outcomes:

Identify the leadership challenges in today’s business environment
Identify how leaders faced the challenges demonstrating effective and ineffective leadership skills

Apply leadership techniques to promote success in leading the challenge
Develop critical thinking
Develop communication skills

Instructions:
Weeks 4-6 contain three of the most important challenges facing leaders today; technology, innovation, and sustainability. In groups, you will address two of the three challenges in the following manner:
Step One: Research
As a group, you will research, using the Internet or business journals, the selection of companies that will seek to illustrate the skills needed to successfully lead the challenges you have chosen.
You will select two sets of companies (4 companies in total); each set coming from a different industry.
Each set of companies will consists of a company that has or is meeting the leadership challenge (technology, innovation or sustainability) and a company that is struggling or has failed to meet the challenge.
Example Sets of Companies: Walmart and Sears on competitive sustainability or Ford and Volvo on innovation. You will select a total of four companies and two challenges (2 companies for each challenge).
Additional research on the challenges to supplement the class material is also a good idea. The research collected should clearly demonstrate the success or failure or the companies.
Our two sets of companies are as followed:
1. Google vs Yahoo (sustainability)
2. Netflix vs Block Buster (innovation).
At one stage both Google and Yahoo was competing neck and neck, but in the latter years Google was able to sustain itself while Yahoo folded. So, from this information I have one dominating company and one struggling company with which to make comparisons.
Also using Netflix contrasting it with Blockbuster to show how one company innovated, while the other stayed behind as the world was changing around them.

Step Two: Pulling the Research Together
As a team, you will address the following required elements:

Identify and discuss the two leadership challenges that you selected.
Discuss the nature of the challenges and the skills a leader would need to meet the challenges.
Compare the two companies from a leadership perspective: Why and how is one company’s leadership addressing the challenge well and the other one not?
Make specific recommendations (at least 3) as to how the leadership of the unsuccessful company could or should have (if they no longer exist) improved the approach to leading to meet the challenge.

Step Three:
Now that your team has completed the research and answered the questions above, you will write two formal business letters. Be sure to format the letter as provided in this template: Formal Business Letter Template. Although business letters do not generally use APA in-text citations and a reference list, these letters will. Your letter will be comprised of:

Address the letters to: The President of each of the struggling companies. Address each letter to the appropriate President (current president or last president if the business no longer exists). You will be writing the letter from the perspective of the senior manager in the same company representing your team. Be sure to give your team credit.
In the opening paragraph, outline the challenge and the skills needed to meet the challenge;
Subsequent paragraphs will set out the conclusions drawn as to what successful leaders are doing in leading the challenge, the conclusions drawn as to what is not being done by your company (comparison results) and the recommendations as to how the leadership can improve the approach to leading and meeting the challenge;
A closing paragraph will summarize the type of improvements expected from the recommendations and why these recommendations will bolster leadership effectiveness and meet the challenge.

Step Four: Enclosures
Enclosure 1 – Summary of Research Selection Process
One page summary explaining why and how the research process evolved to select the companies for each challenge. The description of the process must include all research reviewed but excluded from use in the paper.
Enclosure 2 – List of Research Resources in APA

In-text citations will appear in the body of the letter as needed while references will be considered an Enclosure and will be set out as the template suggests.

Review the Paper
Read the paper to ensure all required elements are present. Use the grading rubric to ensure that you gain the most points possible for this assignment.
Proofread the paper for spelling and grammatical issues, and third person writing.

Read the paper aloud as a first measure;
Use the spell and grammar check in Word as a second measure;
Have someone who has excellent English skills to proof the paper;
Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement.

Preparation for Writing the Assignment

Before you begin writing the paper, you will read the following requirements that will help you meet the writing and APA requirements.

Read the grading rubric for the assignment. Use the grading rubric while writing the paper to ensure all requirements are met that will lead to the highest possible grade.
Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.
Contractions are not used in business writing, so you are expected NOT to use contractions in writing this assignment.
You are expected to paraphrase and NOT use direct quotes. You are expected to paraphrase, which can be learned by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html.
You may not use books as source material.

All in-text citations must include the page number or paragraph number.

You are expected to support the ideas put forth. What this means is that you are not merely using in-text citations but providing a response that is then supported with the course readings or your research.

Class Material
Technology

Innovation

Sustainability

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