mkt315 week 11 discussion 1 and response

“Transfer It” Please respond to the following:

• Discuss ways you plan to apply what you learned in this course in your current or future position.
• Consumers and customers rarely appreciate the affects of a strong marketing channel strategy but are aware and disappointed when a poor strategy is in place. Determine one way the distribution industry can strengthen its reputation.

Professor and Classmates,

Of the variable environmental and other factors which effect channel management decisions going forward, of the many ways, what I plan to apply to future endeavors is a clearer understanding of the difference between marketing channel competition and conflict, and how to mitigate both circumstances toward maintaining smooth products and service flows, -contactual efficiency. What I have learned is the difference between the conflict perspective and competitive perspective reflects the marginal aspects of recognizing and solving personal issues v non personal among participants.

Distribution industries going forward would do well to learn, remind and implement the knowledge of these differences in how they word contracts, and interact with channel members, all with the mindset goal of achieving contactual efficiency. Whether a distribution channel is direct, B2B, multi structured, logistical or uses ancillary channel members, a contactual efficient ideology should be highly prioritized throughout the marketing channel with all participants from the manufacturer to the consumer. To do so, allows for a reasonable comprehending toward the sharing of the wealth so to speak among all distribution members both large and small, and at all skill levels.

From the consumers perspective whose only concern is getting that item they’ve ordered, smooth distribution channels creates brand loyalty by reputation which plays a big role in gaining the return of consumers, especially when time constraints are prevalent.

Example: On the occasion that I order books on line other then the school bookstore, over the years I have learned that of the vastness of sellers I try my best to use the same sellers when possible. By the same token, I have learned that the POD books we have available to us as students, are also dependable to deliver their products when expected. From my perspective, how Strayer uses contactual efficiency in their operations is a win win for both the consumer, and the company ans an educational institution.