Media Plan Rationale
Using your product choice and your target market(s), decide which media — television, radio, magazines, newspapers, social media, etc. — you plan to use to communicate about your product/service. Please be specific.
Using a Word document, write a two to three (2 – 3) paragraph summary highlighting your selections. Using an Excel spreadsheet, develop your media budget. Include the budget in your summary document. This document will serve as a draft to be updated and incorporated into your final IMC project.
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Media Plan Rationale was first posted on February 25, 2021 at 6:12 am.
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