mcdonald s taps ethnic subcultures for ongoing growth
Please watch this short video:
http://bevideos.mhhe.com/business/video_library/00…
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Order Paper NowIF the video does not play- please look up: McDonald’s Taps Ethnic Subcultures for Ongoing Growth Video online.
1. What other ethnic subculture segments should be considered as an important segment for McDonald’s? What marketing plans and activities will attract these segments?
2. How difficult is it for McDonald’s to position its products toward one segment without negatively affecting another segment?
3. What is your opinion about the video?
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