Marketing 10

Q1 – Review the website of FCB/Six https://fcbsix.com/.  There are AdAge Data/Analytics Agency of the Year and one of the most decorated agency in Canada.  They punctuate the penultimate class of the semester with their mix of creativity and data.  Under their work look at their Pflag and Go Back to Africa campaigns.  What were the elements in these campaigns that brought FCB/Six global recognition?  Was it deserved?

Q2 – Generation Z is increasingly purchasing from companies whose values expressed values are consistent with their own.  What are the upside and pitfalls of companies responding to this trend?