Market Plan 19837277

This assignment will provide you with the opportunity to research the    marketing methodology of an existing publicly traded company; using a publicly    traded company will provide you with access to a greater amount of information    to complete this assignment. As you research this company, apply the   theoretical  learning from this course.

Include the sections below in your marketing plan. Introduction: Include a brief introduction of the  company.
Competitive Analysis: Who are your company’s competitors, and  how is each        differentiated? Identify two or three strengths and two or three     weaknesses     of your company compared to a minimum of two of your company’s     competitors.      
Marketing Strategies: What are the marketing strategies  used by your        company in the management of the global customer brand? Use the  four Ps in        your analysis, which are listed below.
Product: Begin with  a theoretical definition of a product. What is the              product/service offering by  your company? How did the development of          these     new products affect your  company’s marketing      strategy?
Place: Begin with a theoretical  definition of place. What are the              distribution channels used by your  company?
Price: Begin with a theoretical definition of price. What is  the              pricing strategy used by your company?
Promotion: Begin with a  theoretical definition of promotion. What are              the traditional and digital  methods of marketing promotion used by      your         company? Explain a minimum of three  traditional and three      digital     methods.      
Competitive Advantage:  Identify whether your company has a competitive        advantage in each of the areas  of the four Ps. Remember that your company        could have a competitive advantage in  one area and not in another. Include        supporting rationale.

Your submission must be in essay format and use subheadings. You need to    include a minimum of five scholarly sources (no blogs, no Wikipedia), and  three   must be peer-reviewed sources. Your scholarly activity must be  at least six pages in   length, not counting the title page and references page.  APA format is   required.

The post Market Plan 19837277 appeared first on nursingessayswriters.com.