Mark owns “all about sports”, which manufactures nfl, nba, and college logo merchandise. the sports merchandise industry has sales of $70 million. “all about sports” sales are $14 million with a gross

Mark owns “all about sports”, which manufactures nfl, nba, and college logo merchandise. the sports merchandise industry has sales of $70 million. “all about sports” sales are $14 million with a gross margin $8 million. assume each “share of voice” point costs $275,000. is it advisable for mark to pursue four (4) additional market share points?

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