M4 Product

1. Describe the product(Miami Hurricanes: Football Team) and its extensions. (The football team extensions could be the Hard Rock Stadium, the fans, the band of the hour, cheerleaders/dancers).

2. Create a matrix for product positioning using price and level of excitement and price and level of performance in comparison with other sport products in the market.

These websites can help you out:

https://smallbusiness.chron.com/product-extension-marketing-65988.html

https://study.com/academy/lesson/product-line-extension-definition-strategies-example.html

https://startinfinity.com/product-management-framework/product-strategy/product-positioning

https://matrixmarketinggroup.com/product-positioning-strategy/