KFC in CHINA:

/in /by

  1. Analysis of firm resource, capability, and core competence

Internal firm resource and capability in competing with other companies
Distinctive competitive advantages of your firm, product, and technologies
When KFC first opened, people didn’t just visit for the chicken. They wanted to experience some of America. This gave KFC an advantage over other restaurants

in the country.
KFC recouped its investment within a year of opening.
Analytical tools include: 1) Value Chain Analysis; 2) Resource and core competency
evaluation; 3) SWOT analysis (primarily the SW portion)

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