International Marketing Fenty Beauty
Complete the following sections (Fenty Beauty is the product)
-Brand Development and Management
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Order Paper NowDiscuss your brand development and brand management in the host market, and compare and contrast them with domestic brand development and management strategies for the same product.
-Product standardization and adaptation
Evaluate the use of product standardization and adaptation, and discuss your use of one or a combination of both approaches.
-Product Pricing
Evaluate common strategic objectives associated with international pricing, and create a pricing plan that achieves purchasing power parity with competitive products in the host market.
-Foreign Currency Implications
Analyze the host country’s currency exchange rate with the U.S. dollar, and explain how changes in currency value may affect your marketing programs and pricing.
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