I need help on comparing the two models using the Coca-Cola HBC as an example.

  • For the purely profit-motivated model, address the following:
    • Discuss the pressure exerted by the stock market on publicly traded companies as well as the structure of stock securities including voting rights.
    • Discuss how these influences would encourage a focus on pure profits and what that could mean for other stakeholders of the company
  • For the alternative business model aligned with the needs of people and planet, address the following:
    • Read the 2010 Sustainability Responsibility Report of Coca-Cola HBC available from the following link: http://www.coca-colahellenic.com/sustainability/
    • Illustrate the concepts of aligning a business model with the needs of the people and the planet with reference to the report.
    • Compare the two models using the Coca-Cola HBC as an example.

 

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