How to Sustain a Competitive Advantage?

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Starbucks; How to Sustain a Competitive Advantage?Howard Schultz, for CEO and founder of Starbucks, and now a member of the Board of Directors set out to provide a completely new consumer experiencewhen he started Starbucks based on the coffee bars he experienced in Italy. Starbucks Mission as always been a place where consumer can experienceambience, […]