How might marketing trends impact organizational strategic planning?
Imagine you are the Chief Marketing Officer for United Health Care.
1. How might marketing trends impact organizational strategic planning?
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3. Defend your recommendation . Support your response by identifying and explaining key points.
Resources:
Friedman, M. (2012). Are you using social media to build your practice? Patient trends and healthcare changes give new value to online presence. The Journal of Medical Practice Management, 28(2), 150-152.
Hodges, L. E., Arora, V.M., Humphrey, H. J., & Reddy, S. T. (2013). Premedical student exposure to the pharmaceutical industry’s marketing practices. Academic Medicine: Journal of the Association of American Medical Colleges, 88(2), 265-268.
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