How do mascots add to the experience of attending a sporting event? In your view, are there any drawbacks to using mascots as part of a strategy to increase the tangibility of sports service delivery?
If you have access to ESPN or Netflix, you will watch the ESPN
30 for 30: Brian and The Boz.
1.How did the “30 for 30: The Boz” relate to brand image and
living the brand promise?
2. What are your thoughts on The Boz and other athletes who self
brand themselves? What are the benefits, limitations, and
consequences of this?
3. Do you feel that a team should take on an athletes brand as
their own? Or how can they incorporate it? What other take aways do
you have from this?
choose 2 of the 4 following discussion
questions.
1. Examine the traits of the Tampa Bay Rays listed in Figure
12.2. If you were asked to prioritize these traits in terms of
marketing to the Tampa community, which would be at the top of your
list? Why? Assume the Rays have a limited marketing budget; rank
the traits from highest to lowest. Explain your rankings.
2. Access www.stubhub.com, www.ticketsnow.com, and
www.vividseats.com. Compare these secondary ticket market websites
in terms of ease of use from the perspective of the seller, and of
the buyer. Which site do you prefer?
Why?
3. How do mascots add to the experience of attending a sporting
event? In your view, are there any drawbacks to using mascots as
part of a strategy to increase the tangibility of sports service
delivery?
4. Think about the last sporting event you attended. Go through
the five components of service quality (intangibility, reliability,
responsiveness, assurance, and empathy). Describe specific
incidents that illustrate each component. Did each incident
contribute to a positive or negative experience with the sporting
event? (If you cannot think of incidents in the last event, then
discuss other events that illustrate each concept.)
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