Home Health

You are now ready to learn more about the business, refining and researching the central questions or areas you identified in your engagement letter and
more. You will need to understand factors including the service, geographic area, customers, competition, and pricing. Your findings will inform your
marketing plan.
Your plan is to create a three-page primary market research document that:
Outlines your methodology.
Identifies source material.
Includes relevant data on the topics above and your research area and research questions.
Draws actionable conclusions that inform the marketing plan.
Preparation
Review your textbook chapters 15–17.
Define your central research area/questions. What questions should you be asking? How and where should you spend your efforts?
Identify resources that will likely help you answer your questions.…

Sample Solution

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