I need a power point done for this assignment:The Aging ProcessThere are different rites of passage that we go through as human beings and the ultimate of it all is where human being gets old. The history of ageing is dated back in over 200 years when life expectancy was at most 40 years. In the 1840s, the life expectancy was increasing, and people realized what it meant to go beyond certain years. With increased life expectancy, people started wearing out of energy as they passed certain ages. This lead to the concept of ageing, which is common today as life expectancy has increased significantly.When one is ageing, it affects their fluid intelligence and their crystallized intelligence. These two types of intelligence are affected by ageing differently in terms of the time; both of these intelligence hits their peak. With fluid intelligence, it hits its peak when one attains the age of forty year s and above. This is quite early in comparisons to when crystallized intelligence hits its peak. With crystallized intelligence, it hits its peak when 0ne attains the age of 60 or above 70 years. Therefore, it is a kind of intelligence that older people has over the younger population.Furthermore, one’s environment affects how they age. Take, for instance, assessing once environment in term of economic opportunities. When one is ageing in an environment bound to poverty, it reduces the quality of life that they enjoy. In comparison, where a person is ageing in an environment with people who are economically capable, it improves the quality of life that one lives as they age.There are different theories by different theorists that explain the process of ageing. Some theories advanced by ageing are disengagement theory, the cross-linking theory the activity theory, among others. The disengagement theory perceives ageing as an inevitable process through which one social connection with others is altered indefinitely. The activity theory of ageing looks closely into one’s social activities as they grow old. This theory argues that one changes roles as they age to help them retain their self-esteem.Social changes that emerge when one is ageing is social connections. When one is ageing, they minimize movement, and also they reduce social interaction. Therefore, there is a high likelihood that one can become lonely with time. Genes and family plays a critical role when one is ageing. There are some people genes which leads them to lose their memory as their age. Others develop physical challenges due to their genes. Furthermore, the family has a role when one is ageing. I this case, a family taking care of an ageing person increases their life quality, but a careless family reduces the quality of life that one lives.ConclusionAgeing is inevitable for anyone, and there are some consequences which come with ageing. Ageing affects both fluid intelligence and crystallized intelligence. Fluid intelligence gets at its peak when one is at 40 years while crystallized intelligence gets at its peak when above is above 60 years. There are different theories of ageing; some of them being disengagement and activity theory.

Provide a 5 pages analysis while answering the following question: Understanding Advertising Messages. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Magazines, which are widely used by most firms due to their ability to access a specific target group with high-quality presentations and the fact that they accommodate design options, prestige, influence, believability and long shelf life. (Shimp 367-369). I will consider the models used on different bases such as the number used, gender, facial expressions and their evocation. The setting of the scene, its implications to the moods or emotions, and the relationship between the setting and the model are important to be analyzed.

I will further consider the possible omissions by regarding not only what has been evidently shown and said but also what is omitted and the implication of leaving such issues. The issue of the audience cannot be avoided since it is in fact the reason for advertisement. The strategies used in the advertisement should be geared towards persuading the customers or support the product, service or project. It is therefore important to consider the persuasiveness of the advert in the magazine. I will also confirm if the information being passed is ethical and honest as per the company’s claim. The overall effect of the advert on the customer’s feelings, emotions and the degree to which it attracts the customer is similarly an important issue to reflect on while considering the analysis. I will ask the consumers and the entire public for their take on the magazine’s advertisement by using questionnaires or verbally interviewing them (Shimp 367-369).

Considering the TV advertisements, I will access the ability of the advert contents to appeal to the public. I will intend to check on what the advertiser has done to make the product attractive to the audience by regarding the color, music on the background used, and the models or people involved in the advert. I will scrutinize the targeted audience of the advert and the ability of the advert to reach the audience as anticipated by the company.