By now, you have completed the following sections of your project (i.e., a schol

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Discuss balanced scorecard assignment.

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Create a 3 pages page paper that discusses balanced scorecard assignment. The balanced scorecard is an extension of traditional financial measures. Financial measures are solely not enough as they only provide information about past events. These were applicable for the companies in the industrial age when investments in long-term capabilities and customer relationships were not given any preferences. In the modern technological age, only financial measures are not adequate. In order to remain competitive and successful in business, it is important for a business to create future value through investment in customers, suppliers, employees, processes, technology, and innovation.”&nbsp. (Balanced Scorecard Institute, 2009)&nbsp.

c. Customer value: Continuous customer support through online and telephonic support. With the changing business attitudes, a need for rebounding between the customers and the business corporations is also felt. The call centers are seen as an important instrument in order to explain to the sales executives what is being required by the customers in the shape of products and services and hence improving the sales by targeting the actual requirements of the customers. The following advantages are attached to the use of call centers

There must be a continued effort to improve all business and production processes. Quality improvement projects, such as on-time delivery, order entry efficiency, billing error rate, customer satisfaction, cycle time, scrap reduction, and supplier management, are good places to begin technical techniques such as SPC, benchmarking, quality function deployment, and designed experiments are excellent for problem-solving.

Employee involvement should be encouraged on every step of organizational planning, from decision making to implement change in the organization. A program can be found effective when the employers guarantee the involvement of the employees at each&nbsp.and every step. Employers should encourage the involvement of employees in all the processes affecting the workplace situation and the well being of employees.

b. Employee turnover or retention: People must come to work not only to do their jobs but also to think about how to improve their jobs. People must be empowered at the lowest possible level to perform processes in an optimum manner. There must be a continued effort to improve all business and production processes.

Study on the financial impact of social media on company (Case: Quality Beverage

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Study on the financial impact of social media on company (Case: Quality Beverages Limited)
1. Submission of Research Proposal by Student
1.1 Background of the company and use of social media in the related company
1.2 Summary of Literature review, Research methods and methodology
1.3 Research aim and Questionnaires for
research
1.4 Conclusion
Concerning the Thesis
2. Introduction (1,200 Words)
2.1 Introduce the company, use of social media in the company, research aim
3. Literature Review (1,500 Words)
3.1 Originality and Relevance.For example: thoroughness and coherence of literature review; critical
examination and evaluation of the current business situation using academic frameworks (concepts/
business models); identification of the main research problem; its relevance and implications; originality
and creativity etc.
3.2 Recent studies on impact of social media on company, more on a financial and accounting view
3.3 Include some graphs or picture where possible of recent studies
4. Research Methods (900 Words)
4.1 . Survey and Analysis of financial statements for atleast 5 years before covid-19
5. Methodology and Data Analysis (1,800 Words)
5.1 Critical evaluation of available research approaches and methods; selection of methodology
appropriate to research objectives; selection of analytical techniques appropriate to data collected;
quality of
results obtained and relevance to research questions, etc.
5.2. Survey of 100 Random People
5.3 Question in the survey should include below:
– Is there a link between social media advertising
and consumer behavior that is mediated by attitude?
– Is Ad Credibility a Mediating Factor in the
Relationship Between Social Media Ads and Consumer
Behavior?
– Is there a link between social media and
consumer behavior that is mediated by message appeal?
– Is there a link between social media and
consumer behavior that is mediated through interactivity?
5.4 Analysis of Financial statement of impact on sales and other accounting items
5.5 Show results through ratios, graphs and charts
5.6 Interprete the results and comments
6. Conclusion and recommendation (600 Words)
6.1 For example: critical analysis, evaluation and application (rather than mere description) of results; interpretation of results; justifiability of conclusions and /or solutions to the problem identified; strategic action plan and recommendations for implementation; implications for management practice; recognition of limitations; suggestions for future research, etc.
6.2 Recommend the company how they should capitalise on social media in the future. How can they
improve sales and other ratios
7. For example: executive summary; style, structure and layout; appropriate use of tables, diagrams,
appendices; style of referencing etc. Harvard Style of referencing

In this assignment, you will identify the responsibilities of three functional departments of the organization in the course scenario: sales, operations, and marketing. You will also share the need for alignment between these functional departments to ensure the smooth reopening of the park and to improve brand equity.

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15 Jun In this assignment, you will identify the responsibilities of three functional departments of the organization in the course scenario: sales, operations, and marketing. You will also share the need for alignment between these functional departments to ensure the smooth reopening of the park and to improve brand equity.

Posted at 09:31h
in Economics
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Overview

Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty, and brand associations. Appropriate alignment of key departments with marketing is a key element in the brand management and optimization process.

 

As the regional marketing director leading a phased marketing strategy to reopen parks after a safety incident, you must ensure key functional departments in the organization coordinate for a smooth reopening of the parks. There is a need for clear, concise, and frequent communication for helping departments understand their responsibilities and their interdependencies with other departments. As a part of your initial analysis about the brand implications, create a presentation to help the departmental heads understand the alignment needs and the roles and responsibilities of the cross-functional departments.

 

Prompt

In this assignment, you will identify the responsibilities of three functional departments of the organization in the course scenario: sales, operations, and marketing. You will also share the need for alignment between these functional departments to ensure the smooth reopening of the park and to improve brand equity.

 

Specifically, you must address the following rubric criteria:

 

Describe the need for alignment among the sales, operations, and marketing departments to ensure the successful reopening of the park. Consider the following key elements (1–2 slides):

Interdepartmental communication

Knowledge and feedback sharing

Identify and describe the roles of these cross-functional departments and how they can contribute to improve brand equity. Consider the following points for your description (3–5 slides):

Sales

If the sales department’s primary role is to create individual and group sales for the company, what strategy can they undertake to grow sales considering the current situation? Ground your response in research and rich detail.

Operations

If the operations department’s primary role is the safety of the guests and employees, what strategy can they undertake to ensure a safe and fun experience for both guests and employees? Ground your response in research and rich detail.

Marketing

If the marketing department’s primary role is to attract, retain, and grow revenues from the park’s target audience, what strategy can they undertake considering the current situation? Ground your response in research and rich detail.

Guidelines for Submission

Using PowerPoint, create a narrated presentation that is 5 to 7 slides in length. Consult the Shapiro Library APA Style Guide for more information.

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