Compose a 3250 words assignment on the coca-cola company. Needs to be plagiarism free! However, rising environmental concerns and ‘green’ initiatives adopted by various multinational companies have led Coca-Cola to adopt green marketing strategy. However, it is felt that the initiatives undertaken by them have yet to impact their brand image. This paper will highlight the importance of maintaining their market positioning and careful selection of target segment which will help the company to have more impact when introducing ‘green’ marketing initiatives. The paper recommends initiatives like use of renewable energy, celebrity endorsements, use of social networks site and presence in various ‘green’ events to build on their brand image of a ‘green’ organization.

Coca-Cola is a multinational company with majority of its products ranging from varieties of carbonated drinks, juices and water. Carbonated drinks account for a major segment of soft drink industry. Soft drink has been increasingly popular among the younger generations and is the fastest growing industry in the beverage-industry. Coca-Cola has a strong market presence in the soft drink industry and has been continuously introducing various new products to satisfy the needs of their existing customers as well as attract new customers.

Write 10 pages thesis on the topic sex and gender.

les of bias will likely always occur in one form or another, but the suggestion that there has somehow been a concerted, secretive international conspiracy by evil corporations directed against women is ridiculous. This paper debunks the glass ceiling myth by examining the arguments by those who would defend its existence and by injecting context and perspective into the discussion.

Prior to delving into the multiple facets of the supposed wage gap between men and women in the workplace, one indisputable aspect should be addressed.

This nation operates on a capitalistic system. Companies large and small, in every industry and service, have one main goal which is to make a profit, the bigger the better. Therefore, it is an economic reality that if a company could hire women who would accept 25 percent less compensation than a man to perform the same job, as is popularly claimed, they would hire only women. Since this phenomenon hasn’t occurred either locally or nationally, it can be safely assumed that there is no gender-based disparity in wages, no unspoken conspiracy to discriminate against women, no glass ceiling.

A recent study which surveyed nearly 900 companies of various sizes found that about half reported that it was at least somewhat likely its next CEO would be of the female gender. This would not have been the case 30 years ago when women, driven by economic necessity, began to enter the workforce in larger numbers. Business analysts have estimated that “it takes the average man 20 years to become general manager, 25 years to become president, and 30 years to become CEO assuming he has the personal and professional qualities to make it in the first place” (Larson, 2005).

Thirty years after women on the whole became more career oriented, they are today as likely as men to assume the head position of businesses, right on schedule.