Application: Identifying Peripheral and Central Route Persuasionin Advertising
Examples of central and peripheral route persuasion appeardaily in media advertisements. Some television magazine or newspaperadvertisements rely primarily on central route processes whereas others relyon peripheral route processes to change attitudes. The goal of this assignmentis for you to find examples of ads that use each route to persuasion andexplain how each was constructed to achieve its persuasion goals.
To prepare for this assignment:
Review Chapter 5 in the course text paying particularattention to examples of central and peripheral route persuasion in mediaadvertisements.
Find a magazine or newspaper advertisement that represents agood example of peripheral route persuasion.
Reflect on the factors that reduce your motivation and/orability to process the content of the advertisement.
Think about a source cue heuristic or emotion that ispresent and the positive cognitive responses it generates to change attitudes.
Consider whether you think the ad will change attitudes andif it will have any effect on behavior.
Next find a magazine or newspaper advertisement thatrepresents a good example of central route persuasion.
Consider the factors that enhance your motivation andability to process the content of the advertisement. Also consider thestrongest and weakest arguments used in the message.
Reflect on whether you think the ad will change attitudesand if it will have any effect on behavior.
The assignment (13 pages):
Briefly describe the magazine or newspaper advertisement youfound that offers an example of peripheral route persuasion. Identify thefactors that reduce your motivation and/or ability to process the content ofthe advertisement. Describe a source cue heuristic or emotion that is presentand the positive cognitive responses it generates to change attitudes. Finallyexplain whether you think the ad will change attitudes and if it will have anyeffect on behavior.
Briefly describe the magazine or newspaper advertisement youfound that represents a good example of central route persuasion. Identify thefactors that enhance your motivation and ability to process the content of theadvertisement. Describe the strongest and weakest arguments used in themessage. Finally explain whether you think the ad will change attitudes and ifit will have any effect on behavior.

Due Date: Mar 02 2016
Write an essay (1250-1500 words) analyzing marriage.
To frame the context consider that currently the legal definition and composition of marriage is
changing globally and begs the question: What constitutes a marriage?
To complete this assignment address the following:
1.Define and/or interpret marriage: to what extent is marriage culturally (religiously?) determined?
2.What are different forms of marriage (arranged convenience interracial economic political domestic partnerships etc.)?
3.Is there a particular form of marriage that you believe to be the correct one? If so what do you base this on?
4.Marriage is not static: What in the human psyche makes the stages of marriage inevitable? Are the stages inevitable?
5.Those students who are married or cohabitating will reflect and evaluate the current stage of their marriage or relationship. Is the marriage consistent with respect to the defined stages?
6.Students who are single will reflect and evaluate the marital stage of someone they know. Is the marriage consistent with respect to the defined stages?
7.Considering the increasing divorce rates is marriage necessary in contemporary society? Why do people continually engage in a dying institution?
8.Use the GCU eLibrary databases; include a minimum offive to sixoutside references or other resources for evidentiary support one of which may include the textbook podcast or Website.
Prepare this assignment according to the guidelines found in the APA Style Guide located in the
Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment;
therefore students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.