Explain one (1) reason why a SWOT analysis is needed to help health care organizations understand competitor brands

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Part 1:
Please respond to the following: “Brand Design Model” 2 page with references
* Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale.
* Assess the value of Calder and Reagan’s Brand Design Model as a device for systematically guiding health care marketers through the process of formulating brands. Explain one (1) reason why a SWOT analysis is needed to help health care organizations understand competitor brands. Provide two (2) examples from a health care organization with which you are familiar that support the value of Calder and Reagan’s Brand Design Model.
Part 2:

Please respond to the following: “Brand Portfolio Molecule and Brand Report Card” 2 pages with references
* Based on your review of the Learnscape scenario titled “Learnscape 3: Recover and Retention”, explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two (2) specific recommendations or solutions that help the health care facility in this scenario improve patient satisfaction.
* Assess the value of Lederer and Hill’s Brand Portfolio Molecule when used to understand brand relationships. Provide at least two (2) specific examples of strategic or tactical initiatives within a health care organization.

Identify and analyze what you believe to be the most significant new technology requirements for the health care industry

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Assignment 1: Technology Assessment

Due Week 3 and worth 240 points

Using the Internet or Strayer University databases, research the regulatory requirements related to technology with the health care industry, and complete this assignment.

Write a four to five (4-5) page paper in which you:

1.Identify and analyze what you believe to be the most significant new technology requirements for the health care industry. Indicate how providers should approach the implementation of this new technology requirement that you have identified. Provide support for the response..

2.Analyze the basic technology underlying health care information systems. Argue that the need for technological innovation and / or modification is most pressing. Support the argument with examples..

3.Recommend an innovation / modification, and explain how the recommendation could improve the overall level of health care in your own community. Include specific example(s) using local hospitals or other health care providers to support the response. .

4.Suggest a key action that senior health care leadership could take in the community in which you live to push the boundaries of information technology management. Next, speculate on the effect to the community as a result of the improvement to the health care technology..

5.Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources..

Your assignment must follow these formatting requirements:

•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions..

•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length..

The specific course learning outcomes associated with this assignment are:

•Demonstrate an understanding of the basic technology underlying health care information systems..

•Apply senior management’s role in information technology management..

•Use technology and information resources to research issues in health information systems..

•Write clearly and concisely about health information systems using proper writing mechanics..

Explain why training and education are vital in health care

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Imagine you are working in HR and have a group of new employees. You want to create information to facilitate the training and the importance of the process that goes into training.

 

Create a learning aid about training and education in health care. Create a brochure,Include the following in the learning aid:

 

  • Explain why training and education are vital in health care.
  • Explain the importance of measuring competencies.
  • Describe the process for tracking and evaluating training effectiveness.

 

Include at least 2 references.

Imagine you are working in HR and have a group of new employees. You want to create information to facilitate the training and the importance of the process that goes into training.

 

Create a learning aid about training and education in health care. Create a brochure,Include the following in the learning aid:

 

  • Explain why training and education are vital in health care.
  • Explain the importance of measuring competencies.
  • Describe the process for tracking and evaluating training effectiveness.

 

Include at least 2 references.

The changes that the health care leader has been involved in implementing

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Identify, analyze, and discuss the components that comprise a valid evidence-based research study. Based on the information compiled above, interview a health care leader about his/her experiences related to using evidence-based research to drive changes in practices in his/her facility.

Write a report (1,000-1,250 words) of your findings. Include the following in your report:

1. The changes that the health care leader has been involved in implementing.

2. How strong did the leader feel the research on the topic was? Why?

3. Have they ever rejected research findings? Why or why not?

4. Include any concerns they have had or resistance they have experienced when implementing changes based on research.

5. Analyze your findings as they apply to the components of evidence-based research.

Identify, analyze, and discuss the components that comprise a valid evidence-based research study. Based on the information compiled above, interview a health care leader about his/her experiences related to using evidence-based research to drive changes in practices in his/her facility.

Write a report (1,000-1,250 words) of your findings. Include the following in your report:

The changes that the health care leader has been involved in implementing.

How strong did the leader feel the research on the topic was? Why?

Have they ever rejected research findings? Why or why not?

Include any concerns they have had or resistance they have experienced when implementing changes based on research.

Analyze your findings as they apply to the components of evidence-based research.