List 3 marketing approaches you would use to target potential patients and health care insurance companies.

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following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

 

There are very few industries that have the unique economic factor in which the majority of its revenue does not come directly from the customer, but from a third party. This unique economic factor is usually referred to as a private health care insurance company. Third party payers are the commercial, governmental, and health care maintenance insurance companies that help providers manage its patient’s accounts.

To increase referrals, Krona is beginning to develop a new marketing campaign to target a new patient mix and increase revenues, something that you discussed in your last Individual Project. You have been asked by the chief financial officer (CFO) to collaborate with the marketing director and discuss the importance of having advertising materials for both the health insurance companies and the patients who receive the health care services.

 

  • List 3 marketing approaches you would use to target potential patients and health care insurance companies.

 

  • Explain what factors you used in choosing your specific marketing strategies and the purpose of each selection.

 

  • Find a way to be unique and to add value by bundling services.

 

  • Some marketing strategies may include the following:

 

o    Direct marketing

 

o    Television

 

o    Telemarketing

o    Market to customers and referrals

 

In addition, you recognize that your contribution to the organization would improve if you joined an association for health care management professional. Choose 1 association that you feel would increase your knowledge in finance, auditing, compliance, or other related area, and discuss the benefits that your affiliation with that organization would bring to Krona Hospital. Also, provide a brief history of the organization, and discuss if they offer professional certificatio

Analyze the basic technology underlying health care information systems.

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Write a four to five (4-5) page paper in which you:

  1. Identify and analyze what you believe to be the most significant new technology requirements for the health care industry. Indicate how providers should approach the implementation of this new technology requirement that you have identified. Provide support for the response.
  2. Analyze the basic technology underlying health care information systems. Argue that the need for technological innovation and / or modification is most pressing. Support the argument with examples.
  3. Recommend an innovation / modification, and explain how the recommendation could improve the overall level of health care in your own community. Include specific example(s) using local hospitals or other health care providers to support the response.
  4. Suggest a key action that senior health care leadership could take in the community in which you live to push the boundaries of information technology management. Next, speculate on the effect to the community as a result of the improvement to the health care technology.
  5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

different types of communication methods for the health care organization

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Option 2: Communications Coordinator

 

Consider the following scenario:

  • You are the communications coordinator for a national drug manufacturer. Recently, there have been reports of significant negative effects caused by one of your medications that is used by a significant population. News reports have alleged that one of the individuals affected is a well-known public figure. You are tasked with addressing the news reports and the general public regarding this situation.

 

Write a 1,050- to 1,400-word paper on different types of communication methods for the health care organization described in the scenario.

 

Include the following in your paper:

 

  • The advantages and disadvantages of using traditional, electronic, and social media for health care communication
  • The effects of HIPAA and other regulations on the use of these media for health care communication

 

Cite a minimum of two sources, one from the University Library and the other from the course textbooks or Electronic Reserve Readings, to support your position.

 

Format your paper consistent with APA guidelines.

 

Do you think HSAs can help improve health care cost, quality, and access?

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The United States has arguably the most advanced health care in the world. And yet, a large proportion of Americans do not have access to this care due to its high cost. Providers, consumers, and the government have long searched for a way out of this paradoxical situation. HSAs offer one solution.

The American health care system is complex. A part of the population has access to health care through Medicare and Medicaid. Another part simply pays for care out of pocket. A substantial proportion of the population uses third-party payers to pay for care.

Payers have reacted to the rising costs of care by introducing various gatekeeper mechanisms. These have not been popular with consumers who see them as restrictive. The American population is aging and the need for care is likely to increase over the next decade.

While the earnings of health care professionals have been increasing, insurance premiums have also increased. Among hospitals, many are non-profit organizations offering substantial charity care. But for-profit and non-profit hospitals alike must show return on investment to remain viable. Providers must also factor reimbursement policies of payers into their decisions, sometimes even clinical decisions. These groups of stakeholders—patients, providers, payers, and the government—have different goals and different responses to the rising cost of care.

Based on your understanding, answer the following:

  • In your opinion, can HSAs be aligned to the expectations of all these groups?
  • Do you think HSAs can help improve health care cost, quality, and access? Why or why not?
  • Cite your sources in your work and provide references for the citations in APA format.