consider Hispanic migration and earnings and focus on how different levels of confidence and sample size work together.

consider Hispanic migration and earnings and focus on how different levels of confidence and sample size work together. 

Using SPSS:

  1. Take a random sample of 100.
  2. Calculate the 95% confidence interval for the variable.
  3. Calculate a 90% confidence interval.
  4. Take another random sample of 400.
  5. Calculate the 95% confidence interval for the variable.
  6. Calculate a 90% confidence interval.

Post your results and an explanation of how different levels of confidence and sample size affect the width of the confidence interval. Next, consider the statement, “Confidence intervals are underutilized” and explain what the implications might be of using or not using confidence intervals. Provide examples based on the results of your data. Also, use your research to support your findings.

Case Study Two: Skills Approach – Andy’s Recipe

Case StudyTwo: Skills Approach

Andy’s Recipe

Andy Garafallo owns an Italian restaurant that sits in the middle of a cornfield near a large Midwestern city. On the restaurant’s far wall is an elaborate mural of the canals of Venice. A gondola hangs on the opposite wall, up by the ceiling. Along another wall is a row of real potted lemon trees. “My ancestors are from Sicily,” says Andy. “In fact, I can remember seeing my grandfather take a bite out of a lemon, just like the ones hanging on those trees.”

Andy is very confident about his approach to this restaurant, and he should be, because the restaurant is celebrating its 25th anniversary. “I’m darned sure of what I want to do. I’m not trying different fads to get people to come here. People come here because they know they will get great food. They also want to support someone with whom they can connect. This is my approach. Nothing more, nothing less.” Although other restaurants have folded, Andy seems to have found a recipe for success.

Since opening his restaurant, Andy has had a number of managers. Currently, he has three: Kelly, Danielle, and Patrick. Kelly is a kitchen (food prep) manager who is known as very honest and dependable. She loves her work, and is efficient, good with ordering, and good with preparation. Andy really likes Kelly but is frustrated with her because she has such difficulty getting along with the salespeople, delivery people, and wait staff.

Danielle, who works out front in the restaurant, has been with Andy the longest, six years. Danielle likes working at Garafallo’s—she lives and breathes the place. She fully buys into Andy’s approach of putting customers first. In fact, Andy says she has a knack for knowing what customers need even before they ask. Although she is very hospitable, Andy says she is lousy with numbers. She just doesn’t seem to catch on to that side of the business.

Patrick, who has been with Andy for four years, usually works out front but can work in the kitchen as well. Although Patrick has a strong work ethic and is great with numbers, he is weak on the people side. For some reason, Patrick treats customers as if they are faceless, coming across as very unemotional. In addition, Patrick tends to approach problems with an either–or perspective. This has gotten him into trouble on more than one occasion. Andy wishes that Patrick would learn to lighten up. “He’s a good manager, but he needs to recognize that some things just aren’t that important,” says Andy.

Andy’s approach to his managers is that of a teacher and coach. He is always trying to help them improve. He sees part of his responsibility as teaching them every aspect of the restaurant business. Andy’s stated goal is that he wants his managers to be “A” players when they leave his business to take on jobs elsewhere. Helping people to become the best they can be Andy’s goal for his restaurant employees.

Although Andy works 12 hours a day, he spends little time analyzing the numbers. He does not think about ways to improve his profit margin by cutting corners, raising an item price here, or cutting quality there. Andy says, “It’s like this: The other night I got a call from someone who said they wanted to come in with a group and wondered if they could bring along a cake. I said ‘yes’ with one stipulation…I get a piece! Well, the people came and spent a lot of money. Then they told me that they had actually wanted to go to another restaurant, but the other place would not allow them to bring in their own cake.” Andy believes very strongly in his approach. “You get business by being what you should be.” Compared with other restaurants, his restaurant is doing quite well. Although many places are happy to net 5%–7% profit, Andy’s Italian restaurant nets 30% profit, year in and year out.

Questions

1.   What accounts for Andy’s success in the restaurant business?

2.   From a skills perspective, how would you describe the three managers, Kelly, Danielle, and Patrick? What does each of them need to do to improve his or her skills?

3.   How would you describe Andy’s competencies? Does Andy’s leadership suggest that one does not need all three skills in order to be effective?

Assignment requirements and format style

The following format is applied for this assignment:

  • You need to have a minimum of (2) and maximum of (3) pages excluding cover page, references, any diagrams or appendix
  • 12-point font, double-spaced, normal margins, page number, and font type: Times New Roman
  • No TYPOS or spelling errors
  • Hand written papers will not be accepted
  • Please number the pages in the lower right hand corner
  • All paragraphs must be indented 5 spaces
  • All assignments must be submitted with the correct APA formatting and all sources cited according APA standards
  • Subheadings should be used to break up topics in the paper, helping to organize the flow and facilitate reading.

The purpose of this assignment is for you to identify the basic principles of marketing. You will describe a target market, market segment, and a message, and explain how marketing research contributes to reaching a specific audience.

The purpose of this assignment is for you to identify the basic principles of marketing. You will describe a target market, market segment, and a message, and explain how marketing research contributes to reaching a specific audience.

Unit IV Web Assignment

This assignment allows you to demonstrate the following outcomes:

4. Identify the basic principles of marketing.

4.1 Identify both the potential target market and the potential market segment that a business intends to reach.

4.2 Identify the connection between a commercial’s message and the specific market segment.

4.3 Identify how marketing research contributes to reaching a specific audience.

Instructions: The purpose of this assignment is for you to identify the basic principles of marketing. First, locate two commercials by Coca-Cola that are available on your favorite video-hosting website (i.e., YouTube). Insert the links to each video in the table below. Then, view each commercial while considering the questions in the table, and complete the table by answering the questions as they pertain to each commercial. Finally, save all of your work to this template and submit it in Blackboard for grading.

Items to Identify Commercial One Commercial Two
1. Provide a link to each commercial.    
2. What product/service is offered in the commercial?    
3. What message does the commercial send to the audience?    
4. How would you describe the general target market for the company? Be sure to include the following as you describe the target market: Age range Likes/dislikes Interests Life goals      
5. How would you describe the specific market segment that the commercial is designed to reach? Be sure to include the following as you describe the market segment: Age range Likes/dislikes Interests Life goals      
6. What is the connection between the commercial’s message and the specific market segment?    
7. Prior to producing the commercial, how would utilizing a marketing research method(s) contribute to reaching the intended audience?    

Write a 150-200 word post as follows: Choose a role in ancient Greek society (5th – 4th century BCE).

Western civilization (Europe and the US) owes much of its cultural, political and social heritage to the Greeks — in particular, to the Athenians of the 5th Century BCE. That heritage — the features, characteristics and ideas – from the ancient Greeks is what you will describe in this discussion. To be successful here, you must understand the main points of lecture topic: The Greeks and the Exploration on the Hellenization of the Western World.  Instructions Write a 150-200 word post as follows:  Choose a role in ancient Greek society (5th – 4th century BCE). Staying in character, assume that you traveled through time to the present day: what similarities to your own (now ancient) society do you note?