Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity.

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Assignment Instructions

The following 5 questions. Please follow 6th edition APA format  including ample research.  It  is recommend that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is  organized. Deliverable length: 5 page minimum,

Question 1:

Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity.

Question 2:

Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.

Question 3:

How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?

Question 4:

What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?

Question 5:

Define direct marketing and give some real world examples.

Research alternative dispute resolutions (ADR).

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Research alternative dispute resolutions (ADR). 

Provide 2 to 3 examples of alternative dispute resolutions and one sentence describing when you would use each.

Research 2 current human resource trends in healthcare that are new and you believe will shape or change healthcare delivery in the future.

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Research 2 current human resource trends in healthcare that are new and you believe will shape or change healthcare delivery in the future. In 250-300 words, share your thoughts on these trends and how you believe they will shape or change health care delivery in the future.

Consider the following areas from which to choose the topics for your discussion:

  • Research
  • Systematic changes
  • Advancements in medicine
  • Technology

Health care is always changing. New technology and advancements in medicine are constantly improving the health care system and the way care is delivered. It is important for today’s managers to stay on top of current trends in health care.

Use 1 scholarly reference

Chapter 3 Understand Yourself feature gave you the chance to self-assess your work locus of control. Higher scores on the measure reflect a more external locus of control. Managers tend to have a more internal locus of control

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Chapter 3 Understand Yourself feature gave you the chance to self-assess your work locus of control. Higher scores on the measure reflect a more external locus of control. Managers tend to have a more internal locus of control. After completing the self-assessment, answer the following questions:

  1. Do you think that your score accurately reflects your locus of control at work? Why or why not?
  2. How do you think that work locus of control might influence your effectiveness as a manager?
  3. What do you think is the ideal locus of control in a work setting and why?
  4. What might you do in the next year to make your work locus of control consistent with your answer to number 3?

Before answering these questions, make sure to draw connections of individual behavior within the organization, including diversity, job satisfaction, personality, perception, motivation and reward systems, decision-making process, and emotional intelligence, and how they relate to your work locus of control.

Please write a 750 word summary, including your actual results (scores, for example) along with your areas of strength and opportunities for growth.

Submit this assignment as a Word document, using the APA format. Title page and references are not included in the 750-word requirement.