Analyze an article from sources such as The New York Times, The Wall Street Journal, Business Week, Adweek, Advertising Age, Communication Arts, Brandweek. Psychology Today, American Psychologist, Eye Magazine, and Print Magazine, or other another periodical or web site about any of the topics in the text.

The paper with analysis should be 4 pages doubled spaced. Discuss how the article relates to relevant supporting material from the text. In other words how the article supports, contradicts, and/or furthers the text material. Make a specific conclusion about what the article means. What is your opinion of the article’s point? In other words, is the appeal made or technique discussed likely to make marketing efforts more effective and why? Then, consider an alternative view. If it’s a negative article what positive use/benefit could there be that weren’t considered? Conversely, if a positive article, what are the potential risks to be aware of? In other words, what are the pro and con implications to a marketer?

Questions to answer:

Who is this person? Where was he or she born? How might the culture and time of this person affect his or her outlook on human nature? Explain the time period in which this person lived in terms of culture, politics, religion, etc.

Who influenced this person? Also consider where and when this person was educated.

Did this person influence other psychologists? How? When? Where?

What was the nature of the person’s work?

How would this person describe human nature? Based on the person’s work, what do you think he or she would say are the causes of behavior?

What relevance does this person’s work have to psychology now?