Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center.

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Read the case study titled “Missed Opportunities”, located in the online course shell.

Write a four to six (4-6) page paper in which you:
1. Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings.
2. Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings.
3. Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies.
4. Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Does a person in need of an organ transplant have a moral right to obtain that transplant, supposing the availability of the needed organ?

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This week, we are learning about issues surrounding human genetics and eugenics, including stem cell research, cloning, and genetic testing and treatment. •Choose and describe a scientific technique or practice related to genetics and eugenics. Provide the rationale behind the use of this technique or practice. •Discuss your thoughts and ideas regarding the technique or practice. Is it ever justifiable? Why or why not? 2.Animal research is a necessary practice in the world of medical research, allowing scientists to develop life-saving interventions and to spot catastrophic problems before new techniques or products make their way to actual patients. However, this does not mean that we should deny that there are serious ethical issues involved. Animal testing is not a pretty or pleasant process. It causes pain and suffering to animal subjects, and legitimate cases of abuse have been uncovered by animal rights groups. Consequently, the practice should be tightly regulated, and alternative methods should be employed whenever possible. Discussion Prompt •Discuss a specific research study involving animals that had ethical issues. •What were the ethical issues involved? •What could have been done to conduct the research study differently to avoid these ethical issues? 3.Discussion Prompt •Is abortion morally wrong? •Should abortion be illegal? Discussion Prompt: Choose one of the questions above and argue both sides with supporting evidence. 4.Does a person in need of an organ transplant have a moral right to obtain that transplant, supposing the availability of the needed organ? How should we choose who gets a transplant, supposing that there are not enough organs for all who need them?

Determine which arguments are the most plausible. Provide a rationale for your views.

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Write a five to six (4-6) page paper in which you:
(Note: Refer to Review Question 8 located at the end of Chapter 3 for criteria 1-3. Select two (2) editorials / essays / columns (by staff or freelance writers) on a current issue of public policy from two (2) different publications (large metropolitan or national newspaper such as Washington Post or the New York Times or national magazines such as Newsweek, Time, and The New Republic.)
Visit the online library at http://research.strayer.edu to read these titles.
1. Apply the procedures for argumentation analysis (located in Chapter 8) to display contending positions and underlying assumptions for the content of Review Question 8.
2. Determine which arguments are the most plausible. Provide a rationale for your views.
(Note: Refer to Demonstration Exercise 1 located at the end of Chapter 3 for criteria 4-6. Examine Box 3.0 – Conducting a Stakeholder Analysis. Choose one of the following policy issues in the U.S.: gun control, illegal drugs, medical insurance fraud, and environmental protection of waterways, job creation, affordable health care, or Medicare.)
3. Apply the procedures for stakeholder analysis to generate a list of at least five to ten (5-10) stakeholders who affect or are affected by problems in the issue area chosen for analysis. (Note: Refer to the textbook for a step-by-step process on stakeholder analysis.)
4. After creating a cumulative frequency distribution from the list, discuss new ideas generated by each stakeholder. (Note: The ideas may be objectives, alternatives, outcomes causes, etc.; ideas should not be duplicates.) Refer to the following video for a reminder on how to calculate cumulative relative frequency: https://www.youtube.com/watch?v=kBX9aNdOYDg.
5. Write an analysis of the results of the frequency distribution that answers the following questions: (a) Does the line graph flatten out? (b) If so, after how many stakeholders? (c) What conclusions can be drawn about the policy problems in the issue area?

How does culture shape how you receive and interpret information and communication about health, disease, and illness?

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Purpose: Medical anthropologists have dedicated significant effort to documenting practices and health systems around the globe, from indigenous and tribal communities and urban metropolises to farming communities and groups of migrant workers. In the process they have identified a vast array of healing practices and health systems created by people worldwide- ideas about the causes of health and disease, and varied cultural strategies for addressing pain, curing illness, and promoting health. In this Assignment you will explore how health knowledge is constructed in your life and how culture has shaped your experience of disease and illness.
Instructions:
Consider your strategies for getting healthy or staying healthy. In a 4-6 page paper, answer the following questions:
1) Whom do you consult for health information? (examples- parent, doctor, pharmacist, religious figure, literature, friend, etc.).
2) How does culture shape how you receive and interpret information and communication about health, disease, and illness?
3) What strategies do you use to get well? How did you learn these strategies? (examples- eat particular food, take particular supplement, use medicines).
4) Is there a social cause of illness or disease? What role does social stigma play in whether we do or do not seek treatment
5) What do you think getting sick says about you as a person? Does this depend on symptoms? (example- cold, fever, diarrhea, sexually transmitted disease, heart attack).
6) How does our culture value health in general?