HRM520 Week 8 Discussion 1 and 2 outcomes and behaviors

Discussion 1
A local retail store hires sales associates to sell laptop computers. Create two specific outcomes and behaviors that you would use to measure employees performance as well as the standards for each measure. Be sure to explain why you chose those outcomes and behaviors. In addition, propose one standard stretch goal for the sales associates and recommend how you would tie that stretch goal into their compensation. Provide specific examples to support your response.
Discussion 2
Gueutal & Stone (2005) state that an organization’s communication practices can have a profound effect on how employees respond to an organization’s compensation practices and whether the organization gets what it wants. Assess the pros and cons of your organization’s communication approach in regard to compensation practices. Offer a different strategy that would provide more value to your organization as well as its employees. Provide specific examples to support your response.

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Purpose of Assignment

Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.
Assignment Steps
Resources: Week 1 textbook reading, American Marketing Association Website, and University Career Center: Crafting Your Image
Scenario: You have just graduated from the University of Phoenix with your Bachelor’s Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.

Develop a 1,050-word response to the following using the scenario above:

Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?
Determine how your own personal brand links to the organization’s customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.

Cite a minimum of two peer-reviewed sources!

Format your paper consistent with APA guidelines.

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