Executive Summary: Annual Marketing Plan

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Develop a 750-1,000-word executive summary of your organization’s (or one you know
well) annual marketing plan.
Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Explained how Freud’s concept of the unconscious might be applied in contemporary therapy.

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In this assignment you are to write a letter to Sigmund Freud critiquing three of the most important concepts in his theory. You will need to include at least two reliable outside sources in your critique of Freud’s concepts. Scholarly sources are preferred and can be found through AUO’s Library.  Additional, non-scholarly sources from reputable Web and print sources are also acceptable. For reputable Web sources, look for .org, .net, or .edu sites as opposed to .com sites. Please do not use Wikipedia.

The three concepts you will be critiquing are the:

  • Unconscious
  • Psychosexual stages of development
  • Structure of personality

Begin your letter with a paragraph introducing yourself.

Each of the three issues should serve as a separate heading in your letter. Under each heading, include at least:

  • One substantive paragraph summarizing the concept clearly and thoroughly as Freud might explain it.
  • 1-2 paragraphs,  critiquing the concept. Explain what you think is valid or invalid about his understanding of this concept. You are welcome to agree or disagree with his views but it is important that you attempt to bring in relevant and current research to substantiate your agreement or disagreement. This should be an objective critique of some of Freud’s concepts versus simply an opinion paper.

Follow this procedure for EACH of the three concepts mentioned above.

Conclude your letter with a paragraph summarizing your key points.

After completing the letter, include a paragraph or two explaining how Freud’s concept of the unconscious might be effectively used by a psychoanalytic therapist practicing today. Explain at least two techniques that might be used and the expected outcome of these techniques.

Submit your response to the M2: Assignment 2 Dropbox by Wednesday, April 5, 2017. Your paper should be at least 1200 words in length, follow APA style for attributing sources, and include a reference page.

Assignment 2 Grading Criteria and Respective Point Value
Maximum
Points
Provided an accurate and detailed summary of the three main concepts using terms that Freud would recognize and understand.
25
Critiqued each of the three main concepts with at least one substantive point of agreement or disagreement that is supported by current research.
25
Explained how Freud’s concept of the unconscious might be applied in contemporary therapy.
15
Identified at least two techniques that could effectively be used in working with the unconscious along with the expected outcomes.
15
Wrote a paper in the form of a personal letter to Freud, in a clear, concise, and organized manner, maintained a consistent voice, and demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.
20
Total:
100

What is the relationship between Conduct Disorder and substance abuse?

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Title Page

NOTE: Use Arial 11pt font or Times New Roman 12 pt font

 

Question 1: What is the relationship between ADHD and substance abuse?

 

Source 1: Meichenbaum, D & Barkely, R. (2000)……..

 

Page Hypothesis
27 “Adolescents…..” (Michenbaum & Barkely, 2000, pp. 27)

 

 

 

 

Source 2:

 

Page Hypothesis
27 “Adolescents…..

 

 

 

 

Source 3:

 

Page Hypothesis
27 “Adolescents…..

 

 

 

 

Question 2: What is the relationship between Conduct Disorder and substance abuse?

 

Source 1: Meichenbaum, D & Barkely, R. (2000)……..

 

Page Hypothesis
27 “Adolescents…..” (Michenbaum & Barkely, 2000, pp. 27)

 

 

 

 

Source 2:

 

Page Hypothesis
27 “Adolescents…..

 

 

 

 

Source 3:

 

Page Hypothesis
27 “Adolescents…..

 

 

 

 

References

How can you refine your question or topic even further, now that you have described the findings?

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Review Paper—Draft of Literature Findings

Evaluate the evidence. Create a draft of the findings of the articles you have selected and how they contribute to our knowledge of this problem. Be sure to address each of the following items in your draft:

1.  Discuss the strengths and weaknesses of each piece.
2.  If the articles talk to each other (that is, if they support or contrast with one another), explain how and why.
3.  What does the evidence tell us?
4.  Is there another possible explanation you can think of?  Based on what you have read, what is your hypothesis?  In other words, what is your explanation for the findings?
5.  How can you refine your question or topic even further, now that you have described the findings?

Your draft should be double-spaced and in 12 point, Times New Roman font with normal one-inch margins, written in APA style, and free of typographical and grammatical errors.  It should include a title page with a running head and a reference page. The body of the paper should be at least 5-6 pages in length.

You will submit your Review Paper next week, so be sure to incorporate the feedback you receive from your instructor on this assignment into your final paper for next week. You may also want to review the following documents that are available in the Doc Sharing area of the course:

  • A sample literature review,
  • a PowerPoint document illustrating how to set up your word processor for APA style
  • a “Guide for Writing a Literature Review”
Assignment 3 Grading Criteria
Maximum Points
Refined and elaborated the paper topic.
10
Organized the findings into a draft.
10
Identified supporting or contrasting themes.
10
Generated an original hypothesis.
10
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.
10
Total:
50