Motivations In Advertising

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Advertisers and marketers use information about our motivations when they create advertising campaigns. Find video clips of commercials for a particular product and identify which motivations are being targeted in the ad.

 

Write a 350- to 500-word (1- to 1 1/2-page) paper about motivation in which you do the following:

  • Summarize the commercial.
  • Describe the motivation(s) being targeted in the ad. Also consider which motivations aren’t being targeted.
  • Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal) and explain their relevance, if any, in the advertisement.

Note. Be sure to properly cite any resources you use.

Group Observation And Analysis Paper

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In this assignment, you will conduct a group observation in an effort to name and label various components of group dynamics and individual behaviors. You can expect to observe and describe the group’s norms, sometimes called unwritten rules of the group, which are formed quickly during the meeting. You need to observe the group and label various components of the decision-making process and problem-solving strategies being used by the group.

You will be able to identify how you would intervene, as a facilitator, to either keep the group on track or provide positive feedback to the group when the group is working well. The most important observation you will make is whether the group is functioning in a manner that is helping or hurting its effort to attain its goals.

Tasks:

  • Form a group with a minimum of four people to observe the completion of a task together (i.e., staff meeting). The group’s purpose is to provide clinical staffing for a client at a human services agency.
  • Create a 5- to 6-page paper critiquing the group’s functioning regarding its processes and dynamics by addressing the following:
    • Describe the group’s agenda, norms, decision-making process, problem-solving strategies, and members’ roles.
    • Critique the group’s functioning. Explain whether it is an effective group and how its functioning promotes or interferes with achieving its goals.
    • Determine how you would intervene as a facilitator.
    • Support all your answers with research and utilize 3–4 scholarly sources that are cited in APA format.

Case Study: José and the BDI, CBCL, and SCL-90-R

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This assignment is to be completed with A++ original work and is due by Friday August 19, 2016 at 10pm (Eastern Standard Time).  

*Please start work and I will finish paying for handshake as soon as possible, thank you my friend and please give me your best work!

 

A++ work is expected as all of the assignment should EXCEED ALL EXPECTATIONS of the assignment and must pass flawlessly through an originality report. Thank you for your great work, and as always PLEASE FOLLOW ALL DIRECTIONS BELOW!!!

*will rate after assignment is graded according to grade recieved!

 

ASSIGNMENT: “Application of Clinical Psychology”

Read the following scenario:

 

Case Study: José and the BDI, CBCL, and SCL-90-R

José is a 17-year-old Hispanic high school junior. He lives with his parents and three siblings. José identifies himself as homosexual.

Referral Question: José’s parents have noticed an abrupt shift from José’s typically cheerful and energetic demeanor to a pattern of tearfulness, lethargy, anxiety, irritability, and inability to eat or sleep adequately. José has told his parents that he has been feeling depressed and anxious about his college applications, stating “I don’t know what I want to do with my life.” He was referred by his parents for a psychological evaluation to determine the nature of his current symptoms and obtain appropriate recommendations. There is significant family history of depression and anxiety.

Tests Administered: Interview, BDI, CBCL, and SCL-90-R

Brief Summary and Interpretation of Results: José’s score on the Beck Depression Inventory (23) places him in the “severely depressed” range of this measure. On the Child Behavior Checklist (Parent Report Form), significant elevations were obtained on the Anxious/Depressed, Attention Problems, Somatic Complaints, and Withdrawn scales. On the SCL-90-R, significant elevations were revealed on the Interpersonal Sensitivity, Depression, Anxiety, Paranoia, and Positive Symptom Distress Index scales. Taken together, these checklist measures clearly corroborate significant levels of depression and anxiety in José’s profile. However, the cause, nature, and content of these symptoms still remain unanswered by these measures alone.

Results from the clinical interview revealed that José had become deeply depressed following the discovery that his former boyfriend tested positive for HIV, the virus associated with Acquired Immune Deficiency Syndrome (AIDS). This revelation has plummeted José into a state of fear, guilt, hopelessness, and ultimately, major depression. While he has shared his sexual orientation with his parents, he has been afraid of telling them about his former boyfriend’s HIV, and even more frightened to obtain an HIV test himself. His family history of depression and anxiety may make him biologically vulnerable to depression in the context of significant psychosocial stress.

The clinical psychologist assessing José made the following recommendations. First, José requires ongoing therapy with a supportive clinician who can assist him in traversing this difficult crisis. A clinician especially sensitive to homosexuality, terminal illness, and Hispanic culture would be indicated. Second, adjunctive work with José’s parents, given his consent, will be useful in assisting them in supporting their beloved son. Third, a psychiatric consultation may be useful to determine whether antidepressant medications are indicated to assist in treating José’s depression. Fourth, assisting José in developing contacts with community resources, such as a group for young gay men and AIDS information hotline, would be beneficial. Fifth and finally, processing with José the emotional and medical implications of obtaining an HIV test while remaining alert to his fears will be necessary to assist him in making a responsible choice with adequate preparation.

 

Write a 225-275 word paper answer the following:

Discuss the biological, psychological, and social factors involved in the case above

 

Include at least two peer-reviewed references.

Format must be consistent with APA guidelines.

· Examples from the case study of Talia and the resources to support your strategy

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Discussion 1: Resiliency

Do you ever feel trapped by circumstances that you sense you are powerless to change? As a social worker, you can anticipate having to regularly address clients who feel trapped in adverse circumstances and have no clear direction on how to improve their situations. How do you address the needs of such a client?

 

Zastrow and Kirst-Ashman (2016) define resiliency as “the ability of an individual, family, group, community, or organization to recover from adversity and resume functioning even when suffering serious trouble, confusion, or hardship” (p. 17-18). For this Discussion, you apply the concept of resiliency to the real life scenario of Talia Johnson.

 

To prepare for this Discussion, review the major concepts from your HSBE I course (Chapters 1–9 in Zastrow and Kirst-Ashman). Then, view the media about Talia Johnson’s visit with her social worker. As you reflect on the readings this week, imagine you are Talia Johnson’s social worker and consider how you might apply the concept of resiliency to Talia’s case. Also, consider how you might apply the concept of resiliency to social work practice in general.

 

Post a Discussion that includes the following:

  • ·      An explanation about how you, as Talia’s social worker, might apply the concept of resiliency to Talia and her situation
  •  
  • ·      Examples from the case study of Talia and the resources to support your strategy

 

  •       An explanation of how you might apply the concept of resiliency to your social   work practice.

 

References: (please use at least 2 or more)

 

Laureate Education (Producer). (2013). Johnson family: Episode 5 [Video file]. Retrieved from https://class.waldenu.edu

 

Zastrow, C. H., & Kirst-Ashman, K. K. (2016). Understanding human behavior and the social environment (10th ed.). Boston, MA:  Cengage Learning.

 

 

 

 

 

Discussion 2: Micro vs. Macro Practice

The foundation of the social work profession is rooted in two levels of social assessment and reform. One is the individual, or micro, approach, which examines the needs of the individual living in poverty and explores how trained social work professionals could assist the individual in overcoming barriers to economic self-sufficiency. The other approach, which occurs simultaneously, is a macro, or larger environment, approach. This approach identifies and influences changes in the larger systems (education, economic, etc.) to improve self-sufficiency. The social work profession incorporates both approaches and trains professionals to intervene effectively at both levels of practice.

 

For this Discussion, review this week’s resources. Then, reflect on the dichotomy between micro and macro practice. Next, think about how micro practice has come to dominate the social work profession.

 

  • ·      Post an explanation of “the dichotomy between micro and macro” practice.
  • ·      Then, describe how micro practice has come to dominate the social work profession.

 

References: (please use at least 2 or more)

 

Popple, P. R., & Leighninger, L. (2015). The policy-based profession: An introduction to social welfare policy analysis for social workers. (6th ed.). Upper Saddle River, NJ: Pearson Education.

 

 

 

Steen, J. A. (2012). Critical thought within the social welfare policy course. Journal of Teaching in Social Work, 32(1), 14–28.