After reading these How-To Marketing articles on tactics and strategies, please share below any excerpts you may have found especially useful or interesting and tell why.

http://howtomarketing.us/yudkin3.htm
A rose by another name may smell as sweet, but would anybody sniff it? Marcia Yudkin offers tips on choosing the right moniker for effective promotion and PR.

http://howtomarketing.us/mckerns3.htm
Looking to polish up your place in the market? Leslie McKerns provides 25 effective ways to enhance your company’s name recognition and brand value.

howtomarketing.us/mckerns1.htm
When you launch or develop an existing brand, public relations should play a critical role, advises Leslie McKerns with a brief how-to.

howtomarketing.us/yudkin4.htm
Everyone in the world may want, use, and need your product or service — but so what? Marcia Yudkin says it takes interesting bits to get media bites.

howtomarketing.us/gelphman1.htm
It’s good to be known, but it’s even more profitable to be wanted. Robert Gelphman shares some marketing insights into the art of becoming wanted through effective positioning.

Download the Charter-Scope templates given below. Utilize the template to fill out and create a Project Charter for the Final Group Project Case Study. Research, cite, and reference at least three sources used in creating a credible Project Charter. For instance, use the Library IBIS World database to do research on the competitive landscape for the “Project Purpose/Business Justification” section. You might also consider researching S.M.A.R.T. goals for creating the “Objectives (in business terms)” section. (SGO-1).

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