Background

The United Nations Framework Convention on Climate Change (UNFCCC) is a global treaty organized through the 1992 Earth Summit held in Rio de Janeiro. This agreement has provided the guiding framework for scientific research and collaborative policy action about climate change at an international scale. The following link is to a short (~20 minutes) UNFCC documentary called “Adapting to a Changing Climate:” https://unfccc.int/topics/resilience/resources/adaptation-committee-adaptation-forum-video-documentary-adapting-to-a-changing-climate. Released in 2014 and subsequently translated into numerous languages, the video provides a broad overview of the types of actions and changes that human society will need to implement over the next several decades in response to a changing climate.

you should watch the linked video.

the direction and the prompt arena the attached file.

 

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Post your 75-150 word response to the question(s) below. Please, include in your responses, who you are responding to, any personal or professional experience lived in the past, or present, a question derived from your research to the class.

How might your organization practice social responsibility? Provide examples of yours or any organization’s socially responsible participation, and discuss some ways to improve social responsibility within yours or another organization. (Use: Royal Caribbean Corp.)

2. Review the various jobs in the marketing organization. What areas appeal to you and why?
3. Explain the role of ethics in the service-dominant (S-D) logic of marketing
4. What are important trends in marketing practices?
5. What are the keys to effective internal marketing?
6. How can companies be socially responsible marketers?
7. What tools are available to help companies monitor and improve their marketing activities?
8. What do marketers need to do to succeed in the future?

References: Kotler, P.T. & Keller, K.L. (2016). Marketing Management (15th ed). Upper Saddle River, NJ: Pearson/Prentice Hall.

 

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