Now that you have selected your business, find 3-5 other businesses that are very similar to your primary product or service offering. For example, If you want a T-shirt business with your primary offering being designer T’s; then select other T-shirt companies that do what you want your company to do. (Note: the reference to primary offering). Once found conduct the following:
Prepare a 1-2 page, typed and double-spaced critique (analysis) of the mission and vision statements from three businesses that are similar to yours. Your critique should include the information below:
Company name
Vision and mission statement (Note: a company may only have one, which is okay just select another company to highlight the other statement. The goal is to have 3 vision statements and 3 mission statements total.
Link to the specific page of each company
Paragraph with your analysis of how well written the viare with sound marketing rationale
Write a vision and mission statement for your business

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After reading the article “How to be True to Your Word”, write about the following: Based on your experience with someone in your life who was not true to their word, tell the story of what happened and how it affected the relationship (you may use a false name for the person). Explain what one thing makes untruthfulness so very wrong in your view. Is your explanation of what’s wrong with a broken promise a consequentialist or a non-consequentialist type of reasoning? Explain. At what point does Cat Thompson use consequentialist or non-consequentialist reasoning about what’s wrong with untruthfulness in the article on “How to be True to Your Word” (LINK (Links to an external site.))? Identify and explain the use as one or the other type of reasoning. Support your answers from the article.

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