Does this analysis use effective transitions as it progresses from paragraph to paragraph?

Analyzing a Published Work

Overview

One of the most important moves academic writers can master is the art of analysis. This assignment will help you to develop the skills necessary to determine the meaning found within a text.

To be clear, the intent of this essay is not to argue for or against the content; instead, we are analyzing what the article does in terms of the following:

purpose, approach, and effectiveness. Assignment

Go to an online newspaper website: Chicago Tribune http://www.chicagotribune.com/, http://www.kansascity.com/, orhttp://www.nytimes.com/ are a few possible sites, but feel free to use a more local newspaper website. Find an article in the Op/ED section that is argumentative in nature. Use the following questions to guide your analysis:

What is the purpose of the text? In other words, what exactly is the position the article takes and/or what does the author want his or her readers to believe and/or do after reading the article? What strategies does the text use to attempt to achieve its purpose? Give examples from the article. In other words, does the article use facts, examples, experiences, logic, assumptions, data, sources, expert opinion, and so on to prove his or her position? Be sure to give examples. You could also try to determine if the position is presented as more of a Classical argument or a Rogerian argument. What are the strengths and weaknesses of the approach the article used? In other words, what would you have liked to see more of in the article? Less of? What worked? What didn’t work? Do you detect bias that is unreasonable? Does the author use unreasonable assertions, stereotypes, or faulty information to make his or her points? Does the author place the opposition in an unfair light? Does the author distort the arguments of those who disagree? Does the author fail to recognize the weaknesses in his or her own position? Does the author leave out important information? Does the author back up his or her assertions with evidence, or does he or she simply make assumptions? What would most improve the argument? Explain your answers. Remember, we are not arguing for or against the content of these articles; we are analyzing what the article attempts to do, how it does it, and if it does so fairly. We should not be concerned about how we feel about the article.

To be clear: Your readers should not know what your position is about the subject. Your readers should only know whether or not you felt the article was reasonable, well-developed, fair, etc. Do not include personal opinion or personal judgments about the subject matter. Do not include personal narrative.

This analysis should be presented in the form of a single essay, complete with a title page, an introduction, three body paragraphs (purpose, approach, and effectiveness), a conclusion, and a full References page.

Your analysis should meet the following criteria:

Is based on a current topic and/or event; is between 300-500 words in length, not including the title page, abstract (if used), and References page; includes direct quotations and paraphrased passages from the text; uses attributive tags that not only work to convey the mood of the writer, but establish him or her as an authority in the field of study; avoids personal opinion; is written clearly, concisely, and accurately; is written solely in third-person; includes a References page; has been closely edited so that it contains few or no mechanical errors; is ordered with a title page, an introduction, three body paragraphs (purpose, approach, and effectiveness), a conclusion, and a full References page.

Note that no one writes a polished essay in a single sitting. Start early and give yourself time for multiple revisions.
Analysis Checklist

As you work on your analysis, it is a good idea to keep the following questions in mind:

How does this analysis meet the assignment criteria? How close do you feel your analysis reflected the presentation of the original argument? Does this analysis use effective transitions as it progresses from paragraph to paragraph? Does this analysis avoid personal opinion, casual language, or first or second person language? Is there anything in this analysis that could have been left out without losing its effect? Is there anything else that could have been added to this analysis to make it feel more complete? Is this analysis based on a current topic? Grading Criteria Assignments Maximum Points Meets or exceeds established assignment criteria 40 Demonstrates an understanding of lesson concepts 20 Clearly present well-reasoned ideas and concepts 30 Mechanics, punctuation, sentence structure, spelling that affects clarity, and citation of sources as needed 10 Total 100


 

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Not All Companies Are Viewed as Equal, 2 page Paper

In the land of free trade, the public does not view all industries as equal. Do you believe that is ethical? Do you believe that some industries are unfairly targeted? Should it be consumers’ choice to partake in products that are not healthy for them, or do those companies have an ethical obligation to protect people? In this assignment, you will choose one (1) industry to write about. Possible industries to research could be tobacco, soda, alcohol, casinos, or candy companies, just to name a few.

YOU CAN CHOOSE A COMPANY OF YOUR CHOICE.

Write a one and a half to two (2) page paper in which you:

  1. Become an advocate for either the consumer or the industry. Prepare an argument explaining the major reasons why you support either the consumer or the industry.
  2. Explain the role capitalism plays in corporate decision making.
  3. Discuss if you believe it is possible for a company to cater to both its best interest and that of the consumer conjointly or if one always has to prevail. Justify your response.
  4. Use at least two (2) quality references. Note: Wikipedia and similar Websites do not qualify as academic resources.
  5. Format your assignment according to the following formatting requirements:
    1. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
    2. Include a cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date. The cover page is not included in the required page length.please us grammatically correct and challenging words.
    3. Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Determine the considerations for and process of ethical business decision making to balance corporate and social responsibilities, and address moral, economic, and legal concerns.
  • Analyze selected business situations using the predominant ethical theories, such as utilitarian, Kantian, and virtue ethics to guide ethical business decision making.
  • Use technology and information resources to research issues in business ethics.

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A client comes to you thinking about starting a consulting business. Your client is specifically interested in what type of entity should be created for this new business. Based on your readings, or any additional research you may have done, discuss the advantages and disadvantages of the following: sole proprietorship, partnership, and corporation. Based on these advantages and disadvantages, provide a clear recommendation to your client.

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Module 01 Discussion – Public Relations and Advertising Examples

Now that you have an understanding of the differences between public relations and advertising, let’s share some examples of each. For this discussion, you will share one public relations example and one advertising example.

For your initial post, include the following for each example:

  • Company: What is the name of the company?
  • Brand: What brand is represented in the example?
  • Product (if applicable): What product, if any, is featured in the example?
  • Purpose: In your opinion, what is the purpose of the example? Why was it created?
  • Key Message: What is the most important message communicated in the example?
  • Secondary Message: What secondary messages (if any) are communicated? (Tip: Think beyond the words. What message do the visual cues communicate?)
  • Why did you select the examples you chose to share?

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