Jack Trout and Al Ries brought the concept of positioning into the marketing mainstream with their book, Positioning, the Battle for Your Mind, published in 1980 and since updated several times. (I highly recommend that any of you who are actually interested in a career in marketing should get a copy of the book and […]

Based on this week’s readings, which of the labor organization steps do you believe would be the most challenging and why? Discussion #2Locate and briefly summarize a case decision where an employer or union was found guilty of bad faith bargaining (or not!). Briefly summarize the decision and explain whether you agree or disagree with […]