Context for my presentation: This is the problem statement.
—The Consumer Packaged Goods (CPG) industry is a $2 trillion dollar industry that is one of the largest sectors in North America. CPG items are used daily by average consumers and require routine replacement, such as food, beverage, clothes, tobacco, makeup, and household products. Because the industry is large and full of competitors, TV advertising is heavily relied on to grow companies’ audiences. By analyzing the data from CPG network level spending, we can optimize the spending for advertising on broadcast and cable. We will base our findings on GRPs, which is a combined calculation of reach and frequency. The descriptive and predictive analyses of purchase behaviors in relation to advertising placements will help us formulate several insights and action plans to maximize the CPG’s advertising dollars.
—The descriptive, predictive, and prescriptive analyses will allow us to identify spending efficiencies and deficiencies, changing trends, spending patterns of subcategories, and the networks’ relationships to subcategories’ spending. We will look at five psychographic markets – snack consumers, alcoholic beverage consumers, cola consumers, confectionary consumers, and  cooking segments – and analyze how demographic, network, ownership, and cost vary per market. These analyses will also justify the need to adjust advertising messages and production.
—We expect that our analyses will indicate that snack and beverage products have the greatest reach with their ads. Through analysis, we will be able to identify which category or subcategory spends the most on ad dollars and which reaches their audience more efficiently. We also want to determine which networks see greater spend, and if network ownership plays a role in CPG advertising participation.
DIRECTIONS!!!!
Write the BACKGROUND: What do you know about this problem? Describe the context. Do some background research on the topic (CPGS) and write what you have found. – go into detail about TV spend (what it is, how it is measured, what are GRPs – how are they calculated, why did we choose this metric), common trends in CPG spend, etc.

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—The Consumer Pac appeared first on homework handlers.

Answer the following question from the textbook Introduction to Sociology
Author: Laurence Basirico
9781517806170
Below is the attachment. You MUST answer all question.
1. ______________ is defined as the study of human society and social life and the social causes and consequences of human behavior.
2. The ability to see how history and biography-together- influence our lives is known as _______________ ___________.
3. ___________________ is a level of sociological analysis concerned with large-scale structures and processes, such as war and unemployment.
4. Microsociology is defined as the level of sociological analysis concerned with small-scale units such as individuals in a small group or social interactions. True or false?
5. _________ __________ is defined as a science that has human behavior, social organizations, or society as its subject matter.
6. Commerce is the study of how goods, services, and wealth are produced, consumed, and distributed. True or false?
7. __________ ____________ is the study of power, government, and political processes.
8. Psychology is the study of human mental processes and individual human behavior. True or false?
9. _________ __________ is defined as the field in which the principles of the social sciences are applied to actual social problems.
10. Who is credited with coining the term “sociology?” ___________________ .
11. Karl Marx is the person who coined the phrase “survival of the fittest.” True or false?
12. Karl Marx’s view that social conflict-class struggle due to economic inequality-is at the core of society and the key source of social change is described as ___________ ____________ .
13. ________ ______________ is awareness among members of a society that the society is stratified.
14. ____________ ______________ is defined as a collective psyche that results from the blending of many individuals mentalities, but exist above any one individual.
15. Who developed the concept of Verstehen? _____________________ .
16. Jane Addams is credited with opening the first ______________ _________ in America.
17. Theories are explanations offered to account for a set of phenomena. True or false?
18. A social theory that views conflict as inevitable and natural and as a significant cause of social change is ___________ ____________ .
19. ____________ ______________ _________ is defined as the social theory stressing interactions between people and the social processes that occur within the individual that are made possible by language and internalized meaning.
20. Exchange theory has a diverse intellectual heritage with sources in economics, anthropology, and psychology, as well as sociology. True or false?
21. _____________ _____________ is a theory of social development that suggests that societies, like biological organisms, progress through stages of increasing complexity.
22. List three sources of knowledge: _______________ , _________________ , _______________ .
23. A _____________ is an abstract system of meaning that enables us to perceive a phenomenon in a certain way.
24. When concepts have two or more degrees or values, they are referred to as ________________ .
25. A set of logically and systematically interrelated propositions that explain a particular process or phenomenon is defined as a ______________.
26. A _____________ is a statement about the relationship between variables that can be put to an empirical test.
27. The procedure used most frequently to obtain information about the social world is __________ ____________  .
28. Unreliability is the extent to which repeated observations of the same phenomenon yield similar results. True or false?
29. Research that attempts to answer the question “what” by explaining a new social phenomenon is _____________ _____________ .
30. Perhaps the most important skill you need to have is the ability to communicate well. True or false?
31. To a sociologist, culture is a system of ideas, values, beliefs, knowledge, norms, customs, and technology shared by almost everyone in a particular society. True or false?
32. A group of interacting people who live in a specific geographical area, who are organized in a cooperative manner, and who share a common culture is defined as a ______________.
33. What is the last name of the person that defined the term “ethnocentrism?” _____________ .
34. The most important set of symbols is ____________ .
35. _________ are ideas shared by the people in society regarding what is important, and worthwhile.
36. Mores are not considered more important than folkways, and reactions to their violations are less serious. True or false?
37. Physical products or objects created through human actions are _____________ .
38. __________ _______ is defined as the tendency for non-material culture to lag behind material culture.
39. ________________ defines a group of people who share in the main culture of a society but also have their own distinctive values, norms, and lifestyles.
40. The culture of the working class or ethnic groups are defined as ________ _________ .

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Autho appeared first on homework handlers.