STRATEGIC MARKETING MANAGEMENT case study

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Case Study: Chase Sapphire- Creating a Millennial Cult Brand

about 2-3 pages, as long as you answered all questions

Note: Remember to reference the case’s attached exhibits and financials were relevant.

Overview

What was the general market for credit card offerings and where was Chase looking to compete?

How did the Sapphire concept sit with Chase’s existing product offerings and why was Sapphire an offering the market needed?

Customers

Describe the landscape of segments for credit card customers and based on your answers where is Chase’s best opportunity for the Sapphire?

Who are the most ideal customers for the Chase Sapphire card and what are their expectations of a credit card offering?

Challenges

What are churners and why do they present a challenge?

What were the challenges in designing Sapphire to appeal to millennials?

How did Chase answer these challenges and fulfill customer expectations at the same time? (pay special attention to the Millennial base)

GTM

How did Chase market the Sapphire and why (or why not) do you believe it maximized effectiveness? Could they have done something better?

Why or why not do you consider Chase Sapphire to be a success? Back your answers with information from the case.

Recommendations

Given competitor responses and the possible opportunities for Chase after successfully being in the market a while, make a strategic recommendation to senior management on what you think is the best path forward and back your answer with case information.

Sample Solution

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The Cask of Amantillado

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Write a college level argumentative essay based on “The Cask of Amontillado,” by Edgar Allan Poe. Your essay must contain 1) a clear stance on the argument in your thesis statement 2) Support for that argument. Your thesis statement will answer this question: 1. Was Montresor justified in seeking revenge on Fortunato? Answer the following points in body paragraphs: 1) What are “the thousand injuries,” Fortunato has done? 2) How does the family Coat of Arms contribute to the reader’s understanding.

Sample Solution

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Overcoming Adversity

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Choose a time when you overcame adversity and write a clear, coherent argument. Your essay will be evaluated on your ability to write clearly, think logically, provide evidence for your assertions, and use proper grammar. (Maximum 500 words)
Tell us about a time in your life in which you overcame something a serious difficulty or setback. Be sure to detail how you dealt with the situation, and what you learned from the challenge.

Sample Solution

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“Fake News – Television

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The research paper must be double-spaced, use 12- point font and use more than 3 references.  You must address all the points below in the paper
Fake News: TV only
Q 1. What is fake news? ____
Q 2. How to tell the differences between fake news and factual news? ____
Q 3. Spin of the same story, how is the story told from one news outlet to another? Use climate change
Pick two Networks/Stations to compare same story.  Use Fox and MSNBC and a story they both reported.
Q 4. Is fake news dangerous to the public? Give a recent example.
Q 5. Give an example of a fake news story and how can you
researched the truth?