Science experiments

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Not due until feb. 1. Looking for someone to actually conduct and record the experiments as per directions.

 

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Marketing Strategies to Implement for Lee’s Pet Services and Goods

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Examine the four marketing strategies and read about the importance of doing viable marketing research before you begin planning strategy. Based on what you learn, you will begin this assignment by examining the mission statement, and then move on to address the situation analysis based on where you live. You will first address the background marketing research based on the business type that will be provided by your instructor.

Read the scenario and respond to the checklist items based on the reading and learning activities.

Scenario: Lee is the owner of Lee’s [business type selected by your instructor], which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for her business. You must use the industry selected by your instructor.

  • Scenario: Lee is the owner of Lee’s Pet Goods & Services (business type selected by your instructor).
  • This business is located in the city closest to where you live- Tuscaloosa, AL
  • Lee has now hired you to design the basic components of a marketing strategy for her business.

Checklist:

Summarize a marketing strategy for Lee’s business, addressing each part.

Part 1Mission

Redefine Lee’s mission. Lee’s current mission is more of a product-oriented mission statement. For example, “We sell flowers” or “We make pizza.” 

  • Write a marketing-oriented mission statement for Lee’s business.

Part 2: Situation Analysis 

Organization Strengths and Weaknesses: 

  • Describe methods that Lee could use to identify her internal strengths and weaknesses information. For example, some businesses use secret shoppers to identify an organization’s strengths and weaknesses. Explain your response.
  • Using sources like the U. S. Census Bureau, describe the demographics affecting Lee’s business in your area.
  • How is technology being utilized in the assigned industry that might have a positive or negative impact on Lee’s business?
  • Identify Lee’s direct and indirect competitors and her competitive advantage against her direct and non-direct competitors in the city nearest to where you live.
  • Define the concept of sustainable competitive advantage and explain what advice you would give to Lee in her quest to build a sustainable competitive advantage.

 Part 3: Marketing Objectives 

  • Set marketing plan objectives for Lee’s business (see p. 25 of your text).
  • Identify at least two S.M.A.R.T. goals (i.e., specific, measurable, achievable, realistic (and relevant to the mission), and time-bounded).

These first three parts of the paper should be a minimum of 1½ pages or 350 words total and use current APA format and citation style (see the reading area for APA assistance). Your paper should include headings (Part 2: Situation Analysis: Environmental Scan, etc.) an introduction, and a conclusion. 

Part 4: Marketing Strategy

  • Describe the target market strategy for Lee’s business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments.
  • Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain.
  • Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion.

 Part 5: Implementation

  • Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions.

 Part 6: Evaluation 

  • Using the concepts from the text, describe how you will evaluate your marketing strategy.

Access the Assignment grading rubric located in the Course Resources area.

Respond in a minimum of 3 pages: 1½ pages (350 words) for Parts 1–3 and 1½ pages (350 words) for Parts 4–6 in a Microsoft® Word® document with additional title and reference pages using the current APA format and citation style (see Unit 1 reading area for APA assistance). Your paper should include headings, an introduction, and a conclusion.

Submit your response to the Unit 2 Assignment Dropbox.

 

Issues Behind Addictive Drug Use

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350 words        Due 5/2/2018
 
Prior to beginning work on this discussion, read the required chapters from the text and review the required articles for this week. Humans have engaged in psychoactive drug use, sometimes in formal (ceremonial) settings and sometimes recreationally, since before recorded history. It has only been in the last century or so that abuse and addiction have become large-scale problems. Using the literature and your own insights into these issues, formulate an argument as to why the problem has reached its current scale.  In your discussion, evaluate the employment of psychoactive drugs from the aspects of a risk-benefits analysis and ethical considerations such as the risk of addiction versus the cost of punitive action. Also explain purely pharmacological issues such as pharmacokinetics and routes of drug administration and dose. If needed, include factors such as supply, cultural attitudes to drug use, and the context of drug use. 
 
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It management & strategy | Information Systems homework help

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In our reading for this week, “Implementing a Digital Strategy,” the authors introduce us to a number of concepts including digital strategy, digital transformation, strategy implementation, alignment of strategy and digital strategy, etc. The authors illustrate these concepts through the examples of three companies that have undertaken a digital strategy implementation. 

Based on this reading and drawing from your own experiences, I’d like you to discuss two things:

1. In your opinion, what is the key issue for a successful digital strategy implementation? Does the key issue differ if you look at it through the lens of an IT manager versus a non-IT manager?

2. Discuss another example of either a successful or unsuccessful digital strategy implementation either based on your own experience in industry or one you’ve read about. If it was a successful implementation, what was the key factor that lead to its success? If it was an unsuccessful implementation, what was the key factor that lead to its failure?