Write 13 pages thesis on the topic social media and facebook for mcdonalds.

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Write 13 pages thesis on the topic social media and facebook for mcdonalds. The accessibility of the internet and mobile devices has also made it possible for almost any person in any part of the world to connect to other people. Under this context, the rise or the fall of any person, possibly politicians or celebrities can unfold easily through social media. The failure or success of any product in the market can also be easily determined by social media. In the case of McDonald’s Corporation, social media has also had both positive and negative effects on the food chain. This research paper will assess and examine the role that social media plays in the success of the McDonald’s Corporation USA. It shall examine social media’s usage and the impact it has had on the vision and business strategies of the organization. It would also analyze the success/failure of their social media strategies in securing corporate goals. This paper would compare the usage of social media in relation to traditional media and present an analysis of the benefits gained from each kind of media.

McDonald’s Corporation Profile

The official McDonald’s website (2014) presents the recent profile for the corporation. They state that the company is the global leader in foodservice retail with close to 35,000 locations covering 70 million consumers in 100 states daily. About 80% of their outlets are owned and being managed by local independent businessmen. Their goal has become a customer favorite place to eat and drink with their core food items including McDonald’s Fries, Big Mac, Quarter Pounder, Chicken McNuggets, and other favorites. The direction of the corporation has been to secure success and they seek such success by leveraging their system, identifying and implementing ideas that serve the challenging needs and preferences of consumers. They are also aiming towards securing locally-relevant experiences for their customers. They have also focused on securing three main goals, including the optimization of their menu, the modernization of the customer experience, and increasing the accessibility of the brand.

Explain potential factors that might influence whether or not a client decides to have an abortion. Include short- and long-term considerations that might impact this decision.

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A client facing the decision of whether or not to have an abortion is likely to consider a wide range of factors before making the final decision. This often is the case for clients regardless of whether they view themselves as generally for or against abortion (or somewhere in between), as the decision is different when considering how it applies to one’s own life.

The types of factors that can influence a client’s decisions include (but are not limited to) physical health considerations, educational background, cultural values, and predictions about short- and long-term consequences of abortion.

(2- to 3-pages):

  • Explain potential factors that might influence whether or not a client decides to have an abortion. Include short- and long-term considerations that might impact this decision.
  • Explain why certain factors might have a stronger impact on a client’s decision regarding abortion depending on the client’s background (e.g., age, gender, religion, socioeconomic status).

Support your Assignment with specific references to all resources used in its preparation. You are to provide a reference list for all resources, including those in the resources for this course.

1. Your CEO wants your BigData database platform to be able to log and store every click made on every page from every consumer when they interact with the company’s website, plus some additional metadata about each click (data about the data). Based on this scenario, which “V’s” of BigData are relevant here? 2. Your CMO wants to test the response to a new Kimchi recipe specifically designed to appeal to the Korean community. He asks you to run a test and measure response based on a sample of 500 people. He suggests the first 500 people that have a last name of length of more than 5 letters be included in the test, and anyone with a last name shorter than 5 letters be excluded. Is this a good way assemble a sample to test response to the product? Why or why not? 3. In a meeting, a Senior Manager says that a “negative correlation” doesn’t sound like a desirable result, and a “perfect correlation” sounds like a good thing. So he is confused about the meaning of a “perfectly negative correlation”. How would you respond? 4. You work for an airline and the customer database has information on Relationship Status as well as amount paid for recent travel tickets. Relationship status is coded as: 0:Single, 1:Married, 2: Divorced, 3:Widowed, 4:Commited, 5:It’s Complicated. Amount spent is in the database as actual dollars paid. Your Chief Marketing Officer wants to determine whether there is a correlation between amount spent and the customer’s relationship status. She asks you to calculate the correlation between relationship-status and amount spent. Is this a good idea, or not? Explain. 5. You are in a meeting with the CMO of a major retailer discussing a simple regression model to predict Amount_Spent (Y) from Age (X). The model has a high r-square value, and everything about the final model is statistically significant. The coefficient for AGE is 0.00000001234. The CMO points out that the coefficient for AGE is almost zero, and anything multiplied by zero is zero; So, AGE really doesn’t matter in the model. Agree? Disagree? How would you respond?

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  1. Your CEO wants your BigData database platform to be able to log and store every click made on every page from every consumer when they interact with the company’s website, plus some additional metadata about each click (data about the data). Based on this scenario, which “V’s” of BigData are relevant here?
  2. Your CMO wants to test the response to a new Kimchi recipe specifically designed to appeal to the Korean community. He asks you to run a test and measure response based on a sample of 500 people. He suggests the first 500 people that have a last name of length of more than 5 letters be included in the test, and anyone with a last name shorter than 5 letters be excluded. Is this a good way assemble a sample to test response to the product? Why or why not?
  3. In a meeting, a Senior Manager says that a “negative correlation” doesn’t sound like a desirable result, and a “perfect correlation” sounds like a good thing. So he is confused about the meaning of a “perfectly negative correlation”. How would you respond?
  4. You work for an airline and the customer database has information on Relationship Status as well as amount paid for recent travel tickets. Relationship status is coded as: 0:Single, 1:Married, 2: Divorced, 3:Widowed, 4:Commited, 5:It’s Complicated. Amount spent is in the database as actual dollars paid. Your Chief Marketing Officer wants to determine whether there is a correlation between amount spent and the customer’s relationship status. She asks you to calculate the correlation between relationship-status and amount spent. Is this a good idea, or not? Explain.
  5. You are in a meeting with the CMO of a major retailer discussing a simple regression model to predict Amount_Spent (Y) from Age (X). The model has a high r-square value, and everything about the final model is statistically significant. The coefficient for AGE is 0.00000001234. The CMO points out that the coefficient for AGE is almost zero, and anything multiplied by zero is zero; So, AGE really doesn’t matter in the model. Agree? Disagree? How would you respond?

 

 

Provide a 5 pages analysis while answering the following question: Dyslexia. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required.

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Provide a 5 pages analysis while answering the following question: Dyslexia. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required.

The brain of each person is made up of white and grey matter whose primary functions is to process information. The lining of the white cast, which comprises of myelin facilitates communication between the nerves, which make up the grey matter. Booth and Burman (2001) explain how their research has unearthed that children with Dyslexia have a less grey matter on their left parietotemporal area compared to those without Dyslexia. With less grey matter, it means that these children will have problems processing information.

Further research by (Deutsch, Dougherty, Bammer, Siok, Gabrieli, & Wandell, 2005) extrapolates how people with Dyslexia also have less white matter still in the same left parietotemporal area of the brain. Since white matter is associated with reading skills, having less white issue leads to having lesser ability to communicate with one another through reading. The people without Dyslexia have their left hemisphere functioning to the fullest with the grey matter and the white case being in maximum capacity. They can, therefore, communicate with others through reading thoroughly and fluently without any hitches. Their information is also processed without any problem (Deutsch, Dougherty, Bammer, Siok, Gabrieli, & Wandell, 2005).

The other brain structural difference between people with Dyslexia and without Dyslexia revolves around the asymmetry of the hemispheres Heim and Keil (2004). People with Dyslexia and are right-handed have their hemispheres being symmetrical. This is the opposite of the people without Dyslexia and who are right-handed who have their hemispheres being asymmetrical. Their left hemisphere is larger than the right one. According to Heim and Keil (2004), this asymmetry and symmetry of the left hemisphere have an impact on the reading and processing of information on the children with Dyslexia. The left hemisphere is more considerable means that the processes the brain handles such as speech and reading on the left hemisphere are more adequate and refined. However, if the left hemisphere is smaller in size than usual, it is an indication that the processes and brain functions handled will be reduced and less refined.