Begin your discussion by reporting your results for each of the values listed above.  Based on this output, which single value best describes this set of data and why? 

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For this discussion, you will organize data sets into meaningful  number groupings, calculate basic descriptive values, and communicate  written critiques of statistical analyses.

This exercise requires the use of a descriptive statistics  calculator.  You can find this tool in some versions of Excel (as part  of the Analysis ToolPak) or you can use one of the many free online descriptive calculators such as the Descriptive Statistics Calculator (Links to an external site.)Links to an external site. by Calculator Soup.

To begin, come up with 20 different data points (that will form a set  of data) and enter them into the first column of an Excel spreadsheet.   The data points can be any numbers you want as long as there are 20 of  them.

You will then use the descriptive statistics option in your  descriptive statistics program or calculator.  This is explained in  Chapter 1 of your course text.  You should get an output similar to the  image in Figure 1.1.

This output must contain the following values: mean, standard error,  median, mode, standard deviation, sample variance, kurtosis, skewness,  range, minimum, maximum, sum, and count.  Address the following points  in your initial post:

  • Begin your discussion by reporting your results for each of the values listed above.
  • Based on this output, which single value best describes this set of data and why?
  • If you could pick three of these values instead of only one, which three would you choose and why?

It is important to note that the answers to these questions may be  different for each of you since you are each using unique sets of data

https://www.calculatorsoup.com/calculators/statistics/descriptivestatistics.php

Unit 6 Assignment

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Describe market segmentation and target marketing in a case scenario. 

Using the information on the target market you learned from reading Chapters 6 and 8 in your text, original research on the Internet, and the various Learning Activities provided, read the scenario and respond to the checklist items in a business memo format.

Case Scenario: The product is a portable multimedia center, to be marketed in the U.S., called “Media Popup” and made by the startup company Porttron, Inc. The multimedia center is a glossy compact 10ʺ×12ʺ entertainment box. It includes a screen with optional additional screen extension that pops out of the right side; a computer keyboard that folds down; four surround-sound mini-speakers that can be adhered to any hard surface with the stick strips at the back of each speaker; and a subscription to streamed movies, music, and videos for 2 years — all for $499. It is available in three different colors (black, silver, and white).

Business Memo: You are a marketing assistant at Porttron, Inc. tasked with providing a business memo (i.e., an internal company document) to the U.S. executive management team of Porttron, Inc. concerning the checklist items provided below.

Write a minimum 500-word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items. Finally, provide a concluding paragraph to summarize your suggestions.

Checklist:

  1. Identify either a consumer or business market.
  2. Describes a minimum of four (4) bases each for segmenting the market for at least one market (see Chapter 8).
  3. Identify four (4) segmentation descriptors (e.g., if a company chose usage-rate segmentation they might decide between heavy and light users).
  4. Explain your rationale for the four (4) segmentation descriptors for at least one market.
  5. Describe a minimum of 4 factors of the target market.
  6. Identify a marketing mix (product, place, promotion, price) for the product.

In a minimum of 2 pages (500 words) in a Microsoft Word document, write the business memo using the current APA format and citation style (see Unit 1 reading area for APA assistance

Which of the following is a potential threat to effective interviewing?

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Week 2 Quiz

Read each question and select the correct answer.

1. Susie has never felt comfortable with her therapist. While she has no reason for her feelings, she is easily angered by his questions and feels as though he is judging her. Susie has often thought that the therapist reminds her of her father. This is a case of

a. An ego defense mechanism

b. Countertransference

c. Transference

d. Insight

2. Choose the correct development process for Freud’s mental structures.

a. Id, superego, ego

b. Ego, superego, id

c. Ego, id, superego

d. Id, ego, superego

3. Choose the example of operant conditioning.

a. Anxiety when an abusive person walks into the room

b. Hesitance to touch a light switch because of previous shocks

c. Children rising from their seats to go outside when a bell rings

d. Improvement in writing skills from praise and positive coaching

4. Choose the example of classical conditioning.

a. Continuing to play the slot machine after hitting a small jackpot

b. Staying on a diet

c. Walking out of an elevator when the door opens, regardless of the floor

d. Driving the speed limit after getting a ticket

5. An effective interviewing behavior during an assessment includes the following.

a. Paraphrasing

b. Confirming

c. Probing

d. Silence

6. Which of the following is a multicultural issue for any of the psychological instruments customarily used in the United States?

a. Level of acculturation

b. Preconceived notions

c. Theoretical orientation

d. Distortion of information

7. One of the common concerns associated with IQ testing is that

a. a wide variety of human behaviors is being measured

b. a person’s performance is compared against others’ performances

c. testing is used to learn about cognitive strengths and weaknesses

d. there is a possibility of racial bias

8. Larry is a single, 40-year-old male who runs his own business. Lately, he feels tired all the time, lacks motivation and appetite, and is not enthusiastic about anything. Based on his symptoms, which type of interview is most appropriate to use?

a. Termination

a. Crisis

b. Mental status

c. Diagnostic

9. Which of the following is a potential threat to effective interviewing?

a. Time of day

b. Interviewer bias

c. Structured interviews

d. Self-monitoring

10. Examples of objective personality tests include all but this test.

a. MMPI

b. Rorschach

c. MMPI- 2

d. Sixteen Personality Factors

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Choose one theoretical assumption or technique associated with the family systems perspectives we learned about this week that is very different from the individual approaches to counseling we learned about in previous weeks.

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Discussion 1

Week 7 Postmodern approaches

No unread replies.No replies.

Let’s collect some metaphors. You saw in the case Stan video on narrative therapy that Dr. Corey’s example of “editing a book” to change the way Stan understood his life story didn’t really work very well at first, because Stan couldn’t easily relate to that metaphor. Eventually, Corey came up with the metaphor of remodeling a house, because he knew that Stan worked in construction, and this new metaphor proved to be much more helpful. Therefore, I think it is a great idea to have a multitude of metaphors at the ready that might work with a variety of clients.

So when considering how re-writing a book might be similar to remodeling a house, describe one other metaphor for making a change in one’s life? Please share a fair amount of detail about the metaphor and how it might work to get a client thinking about changing their life story. Make sure to respond to classmates to move this discussion forward.

Discussion 2

Week 7 Family systems

11 unread reply.11 reply.

Choose one theoretical assumption or technique associated with the family systems perspectives we learned about this week that is very different from the individual approaches to counseling we learned about in previous weeks.

  • How might this assumption or technique be more helpful to clients than 1:1 counseling?
  • How might this assumption or technique be challenging for you to incorporate into your practice?