Marketing strategies

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Identify two companies in the same industry whose businesses you understand and can find information about online. Alternatively, choose two local companies you can visit. Compare and contrast the marketing strategies of the two companies. What is each trying to accomplish with their specific strategy? Sample Solution

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Review of a business plan

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Go to www.bplans.com and select a business plan to review. Using the guidelines for an effective plan given in this chapter, evaluate the plan in about two to three pages. What are the plan’s strengths and weaknesses? How can it be improved?Suppose you launched a new advertising firm where you create copy, graphics, videos, etc. […]

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Potential conflict between corporate social responsibility and ethics

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Consider the potential conflict between corporate social responsibility and ethics while maximizing share holder wealth. How does exercising Christian principles play a part in running a successful business while operating within state and federal regulations? Sample Solution

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An adverse selection problem a company is facing.

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Describe an adverse selection problem a company is facing. What is the source of the asymmetric information? Who is the less informed party? What transactions are not being consummated as a result of the information? Could you (or do you) use signaling or screening to consummate these transactions? Offer your company some sound advice, complete […]

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