Marketing and Communication Techniques for Health Care Products

When selecting marketing and communication techniques, health care organizations must carefully examine their consumer populations, as not all techniques are effective for all consumers. Depending on the product, organizations might even choose two or three different techniques in an effort to reach multiple consumer segments. For this Assignment, you examine the consumer populations of your […]

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Careers in Lodging, and Food and Beverage Industries

To prepare for your assignment, review “Career Paths of a Hospitality Management Student”, located at http://www.hcareers.com/us/resourcecenter/tabid/306/articleid/573/default.aspx. This article provides an overview of the various responsibilities of managers that are commonly found in the hospitality and tourism industry. Next, read “A Day in the Life of David Lindahl, General Manager of Daily Diner Frogtown”, located at […]

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Learner-Centered Teaching and Engagement

Over the last 3 weeks, you have read about Weimer’s framework for learner-centered teaching. Weimer describes how certain roles of the instructor, students, and content, and the relationship between these three components contribute to learner-centered teaching. Post your response to the following: How are these roles and relationships different from those that exist in learning […]

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The data analytics process with regard to the Analytics Value Chain

Summarize the data analytics process with regard to the Analytics Value Chain and the digital analytics P’s. Define “optimizing”, “predicting”, and “automating” from a digital analytics perspective. Identify 3 to 5 data culture issues in marketing organizations that include requirements for appropriate labor, technology, and strategy. Provide two business examples that explain the importance of […]

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