Advertising and IMC Planning

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Chapter 7 of the textbook describes the role of marketing plan and the importance and effect of marketing planning on integrated marketing communications (IMC). Using the text for support, address the following items: Explain what the IMC approach entails, specifically with regard to marketing and advertising planning.Describe how IMC needs both inside-out and outside-in perspectives.Find […]

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Crimes of the Powerful

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As we learn in the video, Crimes of the Powerful (Links to an external site.)Links to an external site., our justice system tends to focus on street crime, often ignoring much more significant problems such as white-collar, corporate, and state crime. The video also discusses euthanasia, although the point of this reference is to illustrate […]

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Media Calendar Presentation

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You will include the following: Write a clear advertising media objective.Define the advertising strategy.Define the target audience.Draft the creative message and how it will appeal to your target market.Describe the media mix and how you will reach the target market.Define two traditional media options, two digital media options, and one other medium that you believe […]

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“Motivation, Emotion, Attitudes, and Product Repositioning”

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Please respond to the following: Examine three key ways that consumers gain emotional intelligence about their patterns of consumption. Choose a market segment and determine two learning patterns that motivate customers in this market segment to purchase.Analyze the attitude change strategies. Determine the effectiveness of negative advertising campaigns in regard to changing the components of […]

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