Consumer characteristics in relation to retail marketing

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Imagine you wish to establish a Perfumeria retail store in your hometown. Analyze consumer characteristics in relation to retail marketing strategy for site selection (e.g., criteria for site selection) and marketing factors that would be critical to you in your efforts. Consider customers’ needs versus wants, and focus specifically on the manner in which you […]

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Advertising Effectiveness

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Select an advertising campaign you enjoyed and analyze it. Provide links so they can view the campaign. Create a 300–400-word response and state why the campaign attracted your attention. Be sure to include the answers to the following questions in your response: Did it create a desire for the product advertised? Why?What was the execution […]

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Consumer Persona

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Consumer Persona (Brief guideline on what the assignment is about) · Evaluate the market and competitive landscape for autonomous vehicles · Identify and describe trends in technology influencing AV design · Determine and profile a key consumer target market for the company to focus on · Develop a design persona around which to develop AV […]

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“The Everything Store”

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Questions for the Anything Store While conventional wisdom about corporate culture seems to target work-life balance, that seems to be an approach that Jeff Bezos has rejected at Amazon. Do you agree with his approach? What do you see as the upsides and downsides of his management philosophy? “The Everything Store” explores the difference between […]

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