Departments that should be included on the home page of a small town’s Web site

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Many towns and small cities have Web sites that they use to interact with their citizens. Describe three departments that should be included on the home page of a small town’s Web site and describe the citizen interactions that should be facilitated by the site for each department. If you were designing the web site […]

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Brand positioning.

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Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort? us the reference below Kotler, P., […]

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PERT and CPM

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What are PERT and CPM, and what are they used for? Explain it in your own words. Do some research to find some software for PERT/CPM projects. Provide the URL or APA citation. The software could be opensource or available for purchase. Tell us about it. What does it do? What does it cost? What […]

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The benefits and challenges of using more than one channel

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Using the resources on multichannel distribution, summarize the benefits and challenges of using more than one channel, specifically direct, indirect, and multichannel. What is channel conflict? How can marketers use two or more channels and minimize the potential of channel conflict? Sample Solution

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