Complete 9 pages APA formatted article: Role of Middleware in the App Integration in a Distributed Application Environment.

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Complete 9 pages APA formatted article: Role of Middleware in the App Integration in a Distributed Application Environment. When systems are not fully compatible, there is a delay in understanding and processing requests from one application to another. This delay can cause increase in queuing time and can lead to slower system response and the system can even crash. Middleware acts as a broker between different software applications in the form of coded request processing. This paper examines the importance and role of Middleware in distributed computing. A literature review and case studies with examples from Middleware implementations are analyzed. The findings indicate that Middleware is very important in modern distributed computing environment considering the huge variety of third party applications. The paper concludes that it would be very difficult to integrate the vast variety of applications without Middleware applications.

&nbsp.INTRODUCTION

Middleware has been described as the software glue that integrates objects distributed across a large number of heterogeneous IT systems. It is also regarded as software that helps to make integration of application easy by providing standard program interfaces that act as hooks and software developers need to make their applications latch to these hooks. Middleware is called as software that allows different applications to talk with each other, exchange data and complete the transactions. Thus, Middleware acts as a broker between software applications. The software industry complexity has increased with new languages, platforms, operating systems, applications and their new versions being launched almost continuously and Middleware helps in the integration of these applications (Maximilien, et al, 2009).

With thousands of developers and different flavors of software application, operating systems and platforms would not be able to process connectivity and compatibility requests from these entities. In other words, a web program written in Java would want to connect to another server program written in say VC++. There would be differences in syntax, procedures, calls, and sub routines and so on. It would not be possible for the two programs to understand what one software wants the other to do, the information sought, and data that must be processed. Middleware acts as the ‘midwife’ and it has its own set of protocols, routines, and methods of processing requests.

The Issue of Legalization of Drugs. The work is to be 5 pages with three to five sources, with in-text citations and a reference page.

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I will pay for the following article The Issue of Legalization of Drugs. The work is to be 5 pages with three to five sources, with in-text citations and a reference page. Being a complex as well as a self-regulating system, society has designed several measures in order to limit the negative impact of the actions of its citizens. That is the main goal of the legal system. However, sometimes the citizens are willing to introduce changes into what should be legal and what should not be legal. A good example is the legalization of recreational drugs.&nbsp.

To begin with, it would be highly advantageous to define some of the key terms that will be used in this paper. The first one is decriminalization. It is clear that this word is derived from criminalization, but with a negative prefix. So, the basic definition of decriminalization would focus on the lack of criminal punishment for the use of the drugs in question. Thus, it may not be a criminal offense to smoke cannabis, but it will be a crime to distribute it. On the other hand, legalization is focused on the state when all the actions that are carried out with the drugs are not considered to be illegal. While these terms seem to be similar, there should not be mixed together. Finally, recreational drugs are the category of drugs that are supposed to stimulate positive experience (feelings, state of mind of the user, etc.).

First of all, the legitimacy of the need to prohibit recreational drugs is deeply rooted in that those substances are able to harm a considerable number of people. From a broad perspective, it may be justified by the following logic, which was expressed by Mills: “the only purpose for which power can be rightfully exercised over any member of a civilized community, against his will, is to prevent harm to others” (“Ethics in practice: an anthology”, 2014, 295). The harm that the author is talking about might be seen in the negative effects on the organism of the drug users (Hyde & Setaro, 2009, 119). It must be noted that the war on drugs should be declared as a social policy rather than a particular initiative of law enforcement agencies (Leuw & Marshall, 1994, 249).

writing homework on Gramscis Notion of Hegemony in Relation to the Youths of Today.

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Need help with my writing homework on Gramscis Notion of Hegemony in Relation to the Youths of Today. Write a 1750 word paper answering; It should be studied in relation to other matters which could explain more of its attributes and make clear some of its questionable notions. Significantly, an aspect of hegemony could be understood through the study of the behavior and ideology of today’s youth. A particular author has proposed a new concept of hegemony which is relevant to the plight of the present young generation.

Gramsci explains the intellectual aspect of hegemony, suggesting an intellectual struggle instead of power or political struggle. This supports the introductory argument saying that hegemony could actually be understood in light of its other aspects. Intellectual hegemony exists for a fact according to Gramsci. He believes that intellectual and cultural activities could also affect social change and not just an economic change (Cuff, et al., 1998). To note, in the political economy, hegemony is actually associated with the struggle of economic power in the international arena. To effect economic change, a particular country applies soft power to influence the economic system of other nations. Certain cultures are used to achieve economic domination. Nonetheless, for Gramsci, hegemony could actually be viewed in terms of social manipulation. The members of the society could be made to affirm a particular belief or practice through the application of some intellectual activities.

Antonio Gramsci actually considers ideas as weapons to change the present state of affairs of the different societies in the world (Cuff, et al., 1998). To note, these ideas are expressed and relayed upon by the influential sectors of the society such as the media. For an idea to have a hegemonic effect, it should be spread to a great number of people. The media is very significant to achieve this objective. It has the ability to influence the thinking of a person by just presenting an idea. It is in this sense that the media could manipulate the thoughts and actions of the members of a particular community.

Create a 3 pages page paper that discusses retailing lessons from loyalty programs around the globe.

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Create a 3 pages page paper that discusses retailing lessons from loyalty programs around the globe. Retailing lessons from Loyalty programs around the Globe Grade 9 December, Discuss the CVS Extra Care Loyalty program and if the program is a source of shopper insights, which, can be leveraged in multiple ways in order to succeed. The CVS, in the United States, is known as the largest loyalty- card program today, having been created in 2001. Through the development of loyalty program, CVS has the ability to identify the behavior of their customers when buying, and this enables them to create and develop marketing techniques (Eder 2005). There are three target market audiences that CVs has created from their retail information system (RIS). The systems are Caroline, Vanessa and Sophie. Each audience identifies and refers to typical CVS customers, and shopper’s insights (Eder2005). The customers are categorized according to age and products that they buy most. Beauty plays a crucial role in CVS’ concept, with the aim of making an enduring connection with the customer at every stage in her life. Caroline in her 20s is new to career, newly married or single and has an active social life. Her main concern is beauty products. Having identified this customer profile, CVS will market beauty products and offer coupons to all customers who join the loyalty program, to attract them back to the store. Caroline will grow into Vanessa who is not consumed into fashion but is after preserving her youthful appearance. Vanessa grows into Sophie, who is, CVS’ most profitable customer. She is a regular pharmacy customer who shops for key OTC items. Maintaining a relationship with clients at every stage of life is crucial to CVS’ long- term profitability (Eder 2005). Accessing data retrieved from the loyalty pro gram enables CVS to create more particular decisions and improve on their services. CVS partnership with the HSBC bank has allowed customers to earn discount savings. In this partnership, CVS’ gain is even more valuable than what the clients get. CVS now have gained insights to pre and post levels of spending. CVS have also leveraged this program by offering customers a way to track prescription purchases in order to submit for reimbursement from their insurance companies. All these tactics are ways of helping CVS gain loyal customers who will frequently buy from their stores. Recommend how Kroger can tailor its retailing strategy to put into account the seven main segmentation groups it has identified: The Kroger Company is an American chain of supermarket which was founded by Bernard Kroger in 1883. It is the largest grocery chain store in the country. Kroger has leapt ahead in the retail sector, becoming the second general retailer by volume. As of 2010, it had 3.619 stores. It spans many states with stores which include supermarkets, convenient stores, hypermarkets, departmental stores and mall jewelry stores. Kroger plus cards should be used in promotion of products, by providing bonus like points for purchasing a particular product like the Seven- Eleven Nanaco. A Kroger membership would enable them retain customers bearing in mind it caters for existing customers the most. It can also offer ad matching and coupons from other retailers. This can help gain customers trust, hence attracting and retaining customers. Explain Seven-Eleven Japan’s Nanaco program: Seven-Eleven was established in 1973 and in 1974. it set up its first Koto-Ku, Tokyo. Seven- Eleven Japan in terms of operating income, represented japans largest retailer and number of stores. Eleven- Seven Nanaco e- money was introduced to push up convenience store sales. Nanaco electronic money service utilizes the group synergy of seven and i Holdings. Web shopping services were introduced by combining existing store services and internet shopping with infrastructure. With Nanaco services, customers receive bonus-type points. This increases sales for the Seven- Eleven Company. For example, a customer buying a certain product will earn points which can be used in subsequent shopping. Each point is valued to 1 yen. This increases sales and attracts more customers. According to Nikkei business online (November 2007), Seven- Eleven Japan rules customers to buy food, using the Nanaco e- money, cooked at convenience stores. This attracts more customers and retains the customers through promotion and offering of bonus points. Discuss the reasons that Walt-Mart has opted not to have a customer loyalty program: Walt-Mart does not have a defined loyalty program. it is neither awarding currency promotion nor punch cards. Walt-mart, however, has a customer strategy (Hanifin 2011). This customer strategy is based on understanding its competitive environment and its customer needs, at the same time leveraging its advantage in chain supply. This customer strategy attracts, retains customers, and this is why Walt- Mall does not have a customer loyalty program. Walt- mart is different in its market strategy which is not easily copied or emulated by any company seeking traction, at hard times, with customers. Walt-Mart may be anti-loyalty enterprise, but it represents a valuable case study while building customer strategy effectively (Hanifin 2011). Its uniqueness in its market strategy and no competition with other companies seeking traction makes it not to have a customer Loyalty program. References Eder, R. (23 May 2005): CVS’ goal: attract consumers for life: DSN Retailing Today. Accessed on 09 Dec, 2011, at http://findarticles.com/p/articles/mi_m0FNP/is_10_44/ai_n13798189/?tag=content.col1 Hanifin, B. (2011). Walmart’s loyalty Program. Washington DC: Hanifin loyalty LLC. Toda, K. (19 November 2007): Company analysis: Seven & i Holdings: Nikkei Business online. Accessed on 9 December, 2011 at http://business.nikkeibp.co.