B2B (Business to Business) corporate environments

In B2B (Business to Business) corporate environments describe the buying centre concept? Explain why this concept presents a major marketing challenge especially for professional sales people and their marketing support teams? Sample Solution

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Succeeding in work assignment as an expatriate

What abilities make a candidate more likely to succeed in a work assignment as an expatriate?Which of these abilities do you have?How might a person acquire these abilities? Sample Solution

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A public in marketing

In marketing, what is a public? Briefly describe the seven main types of publics that marketers engage with and explain how marketing might communicate with these publics. Provide one detailed example of what impact a Financial public might have on a company – positive and or negative. Sample Solution

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Metropolis Movie

For this week’s discussion board you will be watching a few videos on the NOUVELLE VAGUE/ French New Wave. First, what is the Nouvelle Vague? What are their origins? Who are the major filmmakers and films from this movement? What is their film style? How did they “break the rules”? Next, how does the Nouvelle […]

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