Hampton by Hilton

Read the case “Hampton by Hilton.” Write a 1.5 – 2 page reflection that addresses the strengths and weaknesses of the campaign, with emphasis on the importance of targeting and reaching diverse audiences. Make at least two recommendations as to what the public relations agency could have done to make the campaign even more effective for diverse audiences. For this assignment only, please submit to both the Dropbox folder on Beachboard AND Portfolium for review by CSULB’s Department of Journalism & Public Relations.

Sample Solution

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