four imperatives
www.obm.nsaem.ru/…/International%20Management_MainTextbook.pdf
please use the website listed above for the book pages 273-295
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Luthans and Doh (2012) discuss four imperatives, which serve as common approaches to formulating and implementing international strategies. Select the imperative that you feel will function most effectively within an industry of your choice. Or, describe how a combination of two or more imperatives could contribute to the formulation and implementation of international strategies. How would you approach formulation and implementation within the industry of your choice?
Your response should be at least 400 words in length. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.
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