For memo 1, you will read the Article, Under Armour’s Founder on Learning to Lev

For memo 1, you will read the Article, Under Armour’s Founder on Learning to Leverage Celebrity Endorsements.
For this memo, please answer the following questions:
1. Provide two (2) messages that are being sent to customers by UA’s celebrity endorsements? For each message, how is it defining the UA brand?
2. How can giving away free products harm a brand, and what strategy did UA employ to minimize the potential harm?
3. In 2019, Kevin Plank stepped down as the Chief Executive Officer. What type of celebrity is Kevin Plank and how has his behaviors helped and harmed UA’s brand?
Please see the attached files for the article and the format

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