five questions marketing

• Lego Group manufactures and sells toys in Denmark. This is an example of:
  • Contract manufacturing
  • Licensing
  • Exporting
• If a Swedish mobile phone manufacturer partners with a telecommunications company from another country, this would be a:
  • Licensing agreement
  • Contract manufacturing
  • Joint ownership
• A company in China knows how to make rubber soles for athletic shoes at a low cost. They could help a British company save money on supplies to make their athletic shoes under what type of arrangement?
  • Exchanging know-how
  • Management contracting
  • Licensing agreement
• A company in Thailand makes a ramen noodle product that an American food distributor wants to sell to grocery stores. This can be accomplished through:
  • Licensing
  • Exporting
  • Joint ownership
• The American company that made the super hero movie also made action figures from characters in the movie. To sell the action figures in five other countries, what is needed?
  • Joint ownership
  • Exporting
  • Licensing

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